Mass Beauty & Personal care Products Market: Demand for Customized Personal Hygiene Products to Propel Growth

Posted on 2019-03-01 by Mark Hub in Retail // 0 Comments

Rockville, USA, 2019-Mar-01 — /EPR Network/ — Fact.MR projects the global mass beauty and personal care products market to attain a valuation of US$420.0 bn by the end of 2022 as it rises at a CAGR of 7.4% during the forecast period 2017-2022. In 2017, the global mass beauty and personal care products market was valued at a US$295.0 bn. By product, the global mass beauty and personal care products market is classified into fragrances, oral care, skin care, color cosmetics, and hair care. By the end of 2022, skin care is anticipated to obtain a 30.0% revenue share of the global mass beauty and personal care products market.

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The mass beauty and personal care products market is anticipated to expect high growth prospects in the near future with rising awareness among consumers. The uptake of mass beauty and personal care products could increase drastically as consumers continue to use them in their daily routines. Mass beauty and personal care products offer several benefits to consumers. Personal hygiene and beauty needs still remain unmet despite the availability of a range of products. Premium pricing hinders consumers from using beauty and personal care products. However, since mass beauty and personal care products are available at affordable prices, their sales could stay strong in the coming years.

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From a geographical point of view, the global mass beauty and personal care products market is predicted to find APEJ gaining a colossal share in the near future. On the global platform, APEJ could become a prominent region of the mass beauty and personal care products market for manufacturers. India and China’s strong middle-income group could largely increase the demand in the APEJ mass beauty and personal care products market due to the rising effectiveness of the affordability factor. Since APEJ offers important resources at reasonable costs, it could compel leading manufacturers to build their facilities in the region. APEJ also provides low-wage labor to manufacturers, which could be a reason for a number of manufacturing facilities likely to shift to the region in the coming years.

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Rising awareness about the benefits of using mass beauty and personal care products and their affordable availability are projected to create a whole lot of market opportunities for manufacturers. Market researchers forecast the global mass beauty and personal care products market to gather pace in its growth in the coming years.

Competitive Landscape

The global mass beauty and personal care products market marks the presence of top players such as Unilever, Revlon, L’Oréal Group, The Estée Lauder Companies Inc., and Kao Corporation. Taking into account the widespread adoption of organic cosmetics, players are anticipated to upgrade their products to attract more number of consumers.

NB: Besides the aforementioned players profiled in the report, other prominent ones such as Beiersdorf AG, Procter & Gamble, and Avon are closely studied by the authors.

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