Oral Hygiene Market to Reach US$60 Bn Valuation as Ever-changing Consumer Demands Push Innovation

Posted on 2019-03-01 by Mark Hub in Retail // 0 Comments

Rockville, USA, 2019-Mar-01 — /EPR Network/ — As predicted by Fact.MR, the global oral hygiene market could attain a valuation of US$60.0 bn by 2022 at a 5.0% CAGR between 2017 and 2022. The global oral hygiene market gained a valuation of just below US$48.0 bn in 2017.

The oral hygiene market is foreseen to see expansion while riding on increasing innovation as manufacturers are compelled to introduce new products due to rising pressure from ever-changing consumer behavior and dynamic trends. Manufacturers operating globally could receive strong growth opportunities to cash in on as India and China witness the rise of their middle-income population group. Several health programs and campaigns conducted in different parts of the world are increasing health awareness among people. This could be another factor pushing the growth of the global oral hygiene market in the long run.

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Toothpaste and Toothbrush Take Command over Market with Stronger Revenues

According to type of product, the global oral hygiene market is segregated into different classifications, amongst which toothpaste and toothbrush are foreseen to secure a three-fourth of the total share. By the final forecast year, toothpaste could account for a US$6.6 bn of the global oral hygiene market revenue. Talking about toothbrush’s revenue share, it scored well passed a US$10.0 bn in 2017. Regionally, Europe collects a larger share of the toothpaste market for oral hygiene. Key stakeholders functioning in the market may find the region’s 4.8% CAGR worth their money and time spent.

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By distribution channel, hypermarket is envisaged to gain traction in the global oral hygiene market during the completion of the forecast tenure. This could be because of almost half of the total revenue share of the global oral hygiene market earned in the recent time. Hypermarket is forecast to maintain its dominance on the global oral hygiene market even in the near future. Its market for oral hygiene could expand at a healthy CAGR during the forecast period. Since North America and Europe already have expansive supermarkets, players are turn their attention to APEJ to attain growth. APEJ could push its growth to a US$6.0 bn by 2022 as strong infrastructure development continues to be accentuated.

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With that said, companies cannot afford to turn a blind eye to the lead taken by hypermarkets/supermarkets in the global oral hygiene market with respect to revenue. Presently, close to half of the global oral hygiene market is marked by this distribution channel. Besides posting a higher CAGR, hypermarkets/supermarkets are envisaged to maintain their leading position in the global oral hygiene market. Vendors are foretold to focus on supermarkets in APEJ after large chains in North America and Europe. Supermarkets in APEJ could stretch their market size to a US$6.0 bn by the end of 2022.

The global oral hygiene market marks the presence of leading companies such as Henkel AG & Co. KGaA, Lion Corporation, Unilever PLC, The Himalaya Drug Company, and The Procter & Gamble Company.

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