Vegan Cheese among Other Substitutes Could Take Away a Revenue Slice Form Processed Cheese Market

Rockville, USA, 2019-Mar-26 — /EPR Network/ —  As per a recent report by Fact.MR, the global processed cheese market is anticipated to represent a sluggish growth over the assessment period of 2017-2022. Lying in the low growth-high value quadrant through 2022, the global processed cheese market is likely to exceed the US$ 17 Billion mark by 2022 end. Fact.MR foresees the growing penetration of convenience snacking formats as an important factor supplementing to the growth of global processed cheese market.

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Shifting consumer preference towards organic, plant-based alternatives, and vegan food products are critical dynamics impacting the overall growth of  processed cheese market. Moreover, surge in lactose intolerance cases, globally have substantially reduced the consumption of dairy products, including processed cheese. New products in the form of natural (hard and semi-hard cheese) is reflecting inclination towards natural cheese and away from processed format. Growing penetration of novel and artisan cheese products is anticipate to take away a significant revenue slice from the processed cheese market. Authentic and premium ingredients offered by more artisanal brands is making the processed cheese market highly competitive and volatile, predicts Fact.MR.

Increasing Demand to Lower Salt Content in Processed Cheese Opens Up Avenues for Innovative Production Techniques

Processed cheese have been found to have unhealthy levels of sodium, considering its utility in fixing the flavor, texture, and the overall aptness of cheese. As more and more consumers are including cheese in their overall daily diet, advocacy groups have been calling to lower the salt content in processed cheese, also pushing for revised regulatory and labelling requirements. Manufacturers are exploring salt substitutes and alternate ways to produce that requires considerably less salt considering the challenges associated with reducing in certain forms of cheese including artisanal and raw-milk.

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Key Players Compelled to Adhere to Processed Cheese Norms

In the backdrop of rising health concerns owing to lactose intolerance and presence of life threatening allergens in dairy products including processed cheese have established a set of stringent regulatory standards. The FDA regulates the labelling norms and standards for all kinds of cheese products. Earlier this year, EU approved European Dairy Association’s (EDA) and Assifonte’s guidelines pertaining to cheese as a raw material and ‘Good Manufacturing Guidelines Practice for Processed Cheese’, respectively. Key stakeholders in the processed cheese market are upping their R&D efforts to meet food regulations set by the global authorities.

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