Body Mist Market Extensive Growth Opportunities to be Witnessed by 2022

Posted on 2019-03-27 by Mark Hub in Retail // 0 Comments

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Body mists have evolved as separate category in the personal care products and toiletries industry only recently. The demand has risen as distinct from that of perfumes for removing the foul body odor and is a key factor driving the evolution of the body mist market. These are sprayed on the skin directly, excluding the facial skin, and usually need to be applied multiple times as the effect fades sooner than that of perfumes. The vast strides being made in the personal care products industry has propelled the demand for lighter fragrances and scents for the body, thus driving the demand for body mists. The rising demand for body mist made of natural sources among people with normal skin types is a crucial factor accentuating the body mist market.

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The opportunities from this end-user segment is substantial and is projected to reach a worth of to US$1,228 Mn by the year 2022. In 2017, the segment held around 25% revenue share among all the product segments in the Global Body Mist Market. The demand will further rise, albeit at incremental pace, over the assessment period of 2017–2022.

E-commerce Websites and Modern Trade source of Substantial Revenues in Body Mist Market

Beauty and cosmetic companies in the body mist market are increasingly focusing on e-commerce channels to bolster the reach as well as the popularity of their products. The sale of body mists on online retail channels is motivated by the ease of comparison that e-commerce sites offer to prospective buyers. The trend has gathered steam in various developing and developed economies. Moreover, the purchase decision in the body mist market is also shaped by the attractive strides being made by modern trade as distributor channel. Of all the distributional channels present in the body mist market, modern trade contributed around a substantial share is expected to reach a worth of US$1,758 Mn by the end of 2022.

About the Report

The report titled “Body Mist Market Forecast, Trend Analysis & Competition Tracking: Global Market insights 2017 to 2022” presents in-depth insights into the factors, trends, and industry developments influencing the growth dynamics of the body mist market. It offers an assessment of emerging opportunities and lucrative avenues in various regions, the key of which are North America, Latin America, Asia Pacific excluding Japan (APEJ), Europe, Japan, and the Middle East and Africa (MEA). The study takes a critical look at the prospects in various key distribution channels in the body mist market such as modern trade, drug stores, convenience stores, and e-commerce. It offers the outlook of the overall demand for body mist by classifying the demographics as men, women, and unisex. The report also offers insights into product development activities and launches in various fragrance types, including citrus, floral, musk, gourmand, and oriental.

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Market Definition

Body mist is an important category of personal care products sprayed on body parts, commonly used to remove any bad odor and smell. The products are usually considered distinct from perfumes as they have less fragrance oils and are less concentrated, and hence milder in effect. There have been notable demand for body sprays and splashes to remove body odor in worldwide consumers of cosmetics. They are usually needed to be applied frequently, but their effect can be amplified when applied on pulse points. In recent years, there has been flux of body mists containing organic or naturally-sourced products. This alone will underpin several attractive growth trajectories of the body mist market.

Competitive Tracking of Body Mist Market

The study offers a critical assessment of the factors shaping the competitive landscape of the body mist market. It also evaluates the impact of key strategies adopted by various players during the assessment period of 2017–2022. The report findings also sheds light on recent research and development (R&D) activities adopted by key manufacturers of body mists. Some of the prominent companies in the body mist market are Burberry Group plc., the Unilever Group, Amway Corporation, L’Oréal S.A, The Estée Lauder Companies Inc., The Procter & Gamble Company, Chanel S.A., and Shiseido Company.

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