Coating Additives Market Projections & Future Scenario Analyzed until 2027

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The Fact.MR research study on coating additives market provides ground-breaking insights on the coating additives market, which equips the readers with the ability to make fact-based decisions to expand in coating additives market. The report on coating additives market elaborates on the growth prospects, untapped opportunities, and overarching trends pushing transformations in the coating additives market. The report on coating additives market presents unmatched and unbiased information on the coating additives market landscape, which helps the readers with investment-making ideas.

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Tier 1 Players Hold 45-50% Share, ‘Go-to-Market Strategies’ Remain the Key Focus

The coating additives market remains a consolidated landscape, with relatively high barriers for new entrants. The tier 1 players hold nearly 45-50% revenue share and have a strong focus on scaling up their regional presence. The tier 1 players are adopting go-to-market strategies as a part of their differential strategies to attain competitive benefits.

These strategies are key to enhance customer outreach and reaching out to the diverse end-users, yet in an efficient manner. However, the tier 2 players are extensively focused on crafting unique products and commercializing the same at competitive prices for gaining high-profit margins.

Orientation toward Sustainable Practices and Cost Reduction Bolsters Adoption

Sustainability, often perceived as an imprecise term, has a different meaning and importance for different constituencies. In case of the painting and coatings industry, the “cradle to grave” concept is followed in order to determine product sustainability.

A set of considerations form the essence of this concept, such as minimum energy use for manufacturing, use of renewable raw materials, enhanced waste reduction, and improved product recycle potential. This concept also encourages the influx of new varieties of resins and additives, creating favorable circumstances for the coating additives market.

Furthermore, cost reduction also remains a key area in case of manufacturing ecosystems. It can not only be achieved through raw material savings, but also by reinvigorating the efficiency that is enabled by inclusion of innovative materials, with additives being one of them.

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Volatility in Raw Material Prices Prevails as the Key Growth Impediment

Volatility in raw materials remains one of the key factors posing major challenges for manufacturers in the coating additives market space. Several chemicals that are utilized in the manufacturing process of functional additives for coating are fundamentally crude oil derivatives. The oil and gas industry remains one of the principal suppliers for raw materials, such as phenols and aromatic amines, for manufacture of functional additives.

Fluctuations in case of crude oil prices remain have profound influences on the prices of raw materials meant for functional additives manufacture. This volatility of raw material prices affects the costs of functional additives, which poses major challenges for the manufacturers apropos of gaining revenue benefits.

  • Evonik Corporation, a leading player, reorganized its distribution network for coating additives in North America. This move was aimed at offering additional value to the company’s coatings and inks customers.
  • The Lubrizol Corporation, a key player in the coating additives market, acquired Chemtool Incorporated, a prominent manufacturer and supplier of custom formulated greases, in the year 2011. This acquisition was aimed expanding its additives custom solutions business and solidifying its competency in serving the needs of its global customers.
  • The Dow Chemical Company, a leading player in the coating additives market, introduced Dow Corning® 210S additive to its exclusive line of coating additives. This additive type was designed to enhance the mar and abrasion resistance, and anti-blocking competency of waterborne wood coatings.

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