Thermal Transfer Overprinter Market Technological Augmentation Drives Growth in the Coming Years

Posted on 2019-07-25 by Mark Hub in Retail // 0 Comments

Thermal transfer overprinters are an ideal coding solution for a broad range of packaging machinery, including vertical and horizontal forms, fill & seal machines, thermoformed & tray sealing machines and pouch filling machines, among others. Thermal transfer overprinters produce code on a package with high resolution. The development of thermal transfer overprinter has translated into higher productivity and flexibility for flexible packaging lines. The overall outlook for the global Thermal Transfer Overprinter Market is expected to stay positive during the forecast period.

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Continuous innovations and advancements in coding equipment have led to the invention of various advanced devices, one such device is the thermal transfer overprinter. The thermal transfer overprinter uses the digital printing technology that overcomes various deficiencies of analog printing equipment, such as roller coders, hot stamp and hot foil printing technologies. Unlike other marking and coding equipment, thermal transfer overprinters have been designed to work explicitly on flexible substrates, including flexible packaging products. A thermal transfer overprinter is an excellent printing product suitable for many flexible packaging applications.

Thermal transfer overprinters are capable of adapting to change readily at the time of coding without the need for any mechanical changes. Additional content including new date, time, lines of code and other such data can be added easily. This particular factors is expected to fuel the global thermal transfer overprinter market during the forecast period. Unlike hot stamp printers, thermal transfer overprinters do not require warm-up time to bring the print head to a proper temperature. Instead, thermal transfer overprinters can print in less than a minute from the time switched on. Thermal transfer overprinters are capable of responding to almost every flexible packaging application. Thermal transfer overprinters can carry out printing at variable speeds in different formats with a variety of data. These factors are expected to drive the growth of the global thermal transfer overprinter market during the forecast period. Thermal transfer overprinters, these days, offer various advantages, such as economic solution, low cost of printing variable messages with intermittent and continuous printing capabilities, etc. They cater to multiple industries including food, beverages, pharmaceuticals, chemicals & fertilizers and automotive, among others. The market for thermal transfer overprinter is expected to witness high growth during the next decade owing to its advantages over other printing technologies.

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Western Europe is expected to dominate the global thermal transfer overprinter market owing to the high number of packaging converters and manufacturers in the region, especially in countries, such as Germany, Italy and U.K. The region will be followed by APEJ due to the rising number of packaging manufacturers in the region. In countries, such as China & India, rapid industrialization is taking place, which will drive the need for printing technologies. This factor is expected to fuel the demand in the thermal transfer overprinter market during the forecast period. North America is supposed to witness moderate growth during the next decade. MEA is expected to witness average growth in the global thermal transfer overprinter market during the forecast period.

The research report presents a comprehensive assessment of the market, and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geography, printing type, ribbon capacity and end use.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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