Ultimate Edge Communications appoints Evan Bohringer to new role as Senior Visual Designer to introduce visual problem solving to data-centric graphic design campaign optimisation.

Sydney, Australia, 2019-Aug-01 — /EPR Network/ — Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) has appointed Evan Bohringer in a newly created role to integrate campaigns seamlessly across its 4 creative functions via visual problem solving and advanced optimisation tools that will set the stage for the introduction of Artificial Intelligence tools.

Building on a sound foundation in conceptual digital design, Bohringer will now build a team of UX and UI designers to focus on data-driven decision making to effectively deploy campaigns across both B2B and B2C sectors for UEC’s growing client list with a plan to introduce advanced Artificial Intelligence and Machine Learning tools into the mix.

With an illustrious background in digital design and advertising at Pollen, Edelman, Design Royale and IDG Communications, Bohringer has worked high profile brands including: Samsung, Aesop, Microsoft, The Museum of Contemporary Art, Le Coq Sportif, Future Classic and Dropbox. His digital design knowledge and broad branding experience have garnered several prestigious awards including: A Sabre Award, An Awwward, A CSS Awards and multiple Behance and Webby Awards! His thoughtful insights and experience are instrumental in the deployment of several strategic initiatives UEC is bringing to the market to support its bold and unique selling proposition:

We’re relentless trailblazers on the leading edge, delivering fully integrated data-driven media, creative design and marketing automation & intelligence by intimately collaborating with high growth brands seeking long-lasting market-beating results from an infectiously passionate team.

“We’re re-aligning and refining our uniquely different approach to further augment the campaign design and deployment results we can provide at a grander scale as our clients have grown over the years” announces Aleisha McCall, UEC founder and CEO. “We call ourselves a consultancy rather than a media agency because of our fully integrated approach with a central focus on graphic design and UX that Evan brings to the creative team.” Adds McCall.

Since its inception in 2014, UEC has provided ultimate results to a wide range of Australian and international brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red Balloon, Jeans for Genes are more.

“The marketing, media and advertising industry is in a state of flux” explains McCall, “we’re 5 years into a 10-year journey to pioneer the value proposition our clients have come to expect. We now need to scale our abilities to bring them to a wider range of clients and embrace exciting new technological innovations. To accomplish this takes experienced professionals who share in this vision. Evan is an integral part of the storyline as we rewrite the rules about how ‘agencies’ operate.”

Ultimate Edge Communications

Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former international synchronised ice skating champion.

UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.

The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.

The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.

The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.

The last act builds to a crescendo by embracing leading-edge technologies including: artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.

Level 1, Suite 117/80 Elizabeth St, Sydney NSW 2000

info@UltimateEdgeCommunications.com.au

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