HappyShappy launches new ‘Horoscope’ feature letting consumers discover new content on a daily basis

New Delhi, India, 2019-Sep-04 — /EPR Network/ —  Tech startup HappyShappy, today announced the launch of ‘Daily Horoscope’, a new free-of-cost feature within its product discovery platform. It now brings star sign zodiac readings, lucky colours, new ideas, fashion inspiration and other useful content to its users, every single day of the week. The feature was launched during HappyShappy’s ‘Meet&Greet’, an interactive session for fashion & beauty bloggers hosted at the company’s office.

HappyShappy is one of the fastest-growing startups in India. It continues to disrupt and lead the social commerce movement, and has consistently remained at the forefront of creative product development and innovation in the mobile commerce space. The recently released free-of-cost ‘Daily Horoscope’ feature is its latest effort that aligns with its mission to “provide its users with the best ideas, images, products and inspiration”. The update is available via the startup’s flagship product – the HappyShappy app, which is available on iOS and Android.

Users can now discover beauty-inspired predictions for each of the twelve zodiac signs, along with a ‘Colour of the Day’. In addition to providing astrological predictions on love, career and more, it’s designed to help determine the best ideas, tips, advice and suggestions about fashion, beauty, accessories, styling, gift ideas for others, and more – all of which match the colour and forecast. It displays a fresh feed of never-before-seen images, gifs and videos that motivate and help kick-start the day on a positive note. The update, says HappyShappy, is aimed at expanding the platform’s consumer base. This it achieves by providing a rich, fulfilling experience that satisfies the needs of the digitally discerning user who looks for a one-stop solution for a variety of content including fashion forecast.

The startup has also garnered positive response for including a Universal Shopping Cart (one-stop shopping from multiple retail sites) feature in the application. Nitin Sood, Founder and CEO informs “The Daily Horoscope feature comes on the heels of the success of our platform’s ‘Universal Shopping Cart’ feature, which our users are loving. We’re always on the lookout for ways to improve user experience and help them achieve a better lifestyle. And so we decided to expand upon the astrology journey. It’s a very positive feeling to be in a position to provide our users with a more immersive personalized experience while simultaneously freeing them from fashion-related stress”.

HappyShappy says the launch of this feature has successfully attracted a 40% rise in its unique visitors of the platform. “We are overwhelmed by the staggering popularity and positive response to the Daily Horoscope section. This initiative of offering an immersive zodiac experience is yet another way to solidify our ability to adapt quickly in the fast-paced mobile app industry, and offer quality, relevant and useful content to our ever-growing consumer base” says Sana Sood, Co-founder & Creative Head of the Delhi-based startup.

The feature launch took place on ‘Meet & Greet’, an interactive, networking event for lifestyle bloggers, that also saw the commencement of the ‘HappyShappy Inspires’ campaign. The event also put a conversational spotlight on social media depression and mental health, and opened a dialogue on awareness about social media usage.

App Availability:-

The HappyShappy app is available for free download on the App Store and Google Play.

About the startup:- 

HappyShappy is a discovery platform for India’s best ideas and favourite products and is also a universal shopping cart for all the things you love from anywhere else on the web. HappyShappy celebrates the best of India’s homegrown brands and provides consumers with a variety of content across 20+ categories – fashion, gifting, beauty, food, decor, jewellery, weddings and more. By bridging the gap between users who enjoy amazing inspiration and unique products, and sellers who want to reach relevant customers on an aesthetic platform, HappyShappy is making India much happier, one app at a time. To learn more about HappyShappy, visit https://www.happyshappy.com/