Cool Roof Coating Market: Understanding the Key Product Segments and their Future

Tier 2 Players Continue to Rein Cool Roof Coating Sales with over 50% Share

Revenues of the cool roof coating market will remain clustered among Tier 2 players, who currently account for over 50% of overall cool roof coating sales worldwide. These cool roof coating manufacturers including Nutech Coatings, and Kansai Paints Co. Ltd, have consolidated their position in Asia-Pacific and Europe. Advertisements and marketing campaigns are key expansion strategies of the Tier 2 players, for creating brand awareness among end-users. Tier 1 manufacturers of cool roof coating will hold nearly 30% market share in 2018, owing to their robust distribution channel and economic vigor.

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Increasing Palpability of Cool Roof Programs

As the housing and commercial construction activities continue to soar, the effect of “urban heat island” is getting worse against the backdrop of dark colored structured and streets, and lack of air-conditioned and green space. This has further supplemented energy demand and relevant cost in structures of commercial and residential sectors alike. However, several cool roof coating programs are being carried out worldwide, which focus on mitigating the heat trapped by working with community partners.

NYC Cool Roofs, Toronto’s Eco-Roof Incentive Program, Repeal and Replace of Green Roof Law in Denver, and Initiative of India’s national government on sustainable cooling through National Cooling Action Plan, are some of the key examples of cool roof programs being carried out worldwide currently. Such initiatives for cool roof coating allude at a transformative trend to battle climate change and global warming.

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Silicone Cool Roof Coating Gains Immense Significance

As per the U.S. Environmental Protection Agency (EPA), nearly 80% of energy conservation in a single-story building can be obtained through its roof. It further states that for urban areas, the roofing constitutes approximately 70% of surface area in urban settlements. Therefore cool roof coatings can play a major role in energy conservation through initiatives by local authorities to carry out cool roof coating programs in the cities.

As silicone cool roof coatings reflect over 90% of sunlight, and work as isolation between the roof substrate and the incident sunlight, these are fast gaining prominence in the market. Additionally, relatively higher moisture resistance of silicone cool roof coating compared to asphalt and acrylic products will further underpin their demand in the cool roof coating market.

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Economic Benefits of Cool Roof Coating

Cool roof coating offers reduced cooling energy costs and increase comfort level by keeping temperature fluctuations inside the building in check. The Cool Roof Rating Council (CRCC) estimates average energy savings from cool roof coating to be in the range of 7% to 15%, albeit energy savings vary based on geography and climate. In the U.S. alone, cool roof coatings have significantly curtailed energy costs, according to the U.S. Department of Energy. Additionally, cool roof coating complement occupant comfort, depriving the requirement for air conditioners, resulting in significant monetary savings for consumers.

Air Sealing – Effective Alternative to Cool Roof Coating

Air sealing have gained significant traction as an effective alternative to cool roof coating, as proper sealing of attic floor and ceiling with weatherstripping and insulation prevents air leakage from interior of spaces. The Department of Energy states that attics offer the best opportunities for improving the energy efficiency in the residential spaces. Additionally, some air sealing methods such as weatherstripping and caulking enable do-it-yourself installment, thereby resulting in additional cost saving for consumers. However, inadequate ventilation and trapped moisture continue to remain key concerns associated with air sealing.