Funding Alert – HappyShappy Raises Seed Round Funding

Social commerce platform to aggressively accelerate marketing, AI development and execution of product roadmap.

New Delhi, India, 2019-Sep-12 — /EPR Network/ — HappyShappy, an idea and product discovery platform, has raised a seed funding round led by a group of strategic investors from India and the US.

The startup, which combines social media with the power, data intelligence, and scale of e-commerce, announced it has raised an undisclosed amount from a group of strategic investors and entrepreneurial stalwarts.

This fundraise will enable HappyShappy in aggressively pursuing its marketing and sales efforts, accelerate product AI development, tract talent for tech and marketing, fasten user acquisition, deepen customer & vendor relationships and drive further expansion.

Founded in 2016, the New Delhi-based startup is a discovery platform for ideas and homegrown products, as well as a universal shopping cart. Operating on a layer above existing e-commerce platforms, HappyShappy curates unique products and experiences from those sites, enabling discovery for its users. Users can also save ideas, products, blogs and articles from elsewhere on the web into their HappyShappy account.

“Users are eager to find new and unique trends and products, by brands of varying sizes from all over the country,” says Co-Founder and CEO, Nitin Sood. “HappyShappy’s intuitive AI provides our users with a rich and seamless shopping experience across multiple e-commerce platforms.”

HappyShappy has recently undergone a massive facelift, with a complete overhaul of the frontend with a redesigned app, fresh product offerings, enhanced security, as well as an updated look and feel. The platform also now has an intuitive and easy-to-use UI based on extensive research and focus groups.

“Growing at an extraordinary rate, social commerce today encourages more efficient mobile transactions. HappyShappy has an ambitious product roadmap to becoming a major player in the digital landscape,” says Sana Hoda Sood, Co-Founder & Creative Director. “This is a consumer-centric company on an accelerated path to becoming one of the largest drivers of revenue for Indian commerce; hence the fund-raising.”

HappyShappy is available on iOS and Android mobile phones, as well as web.

About the startup:- 

HappyShappy is a discovery platform for India’s best ideas and favourite products and is also a universal shopping cart for all the things you love from anywhere else on the web. HappyShappy celebrates the best of India’s homegrown brands and provides consumers with a variety of content across 20+ categories – fashion, gifting, beauty, food, decor, jewellery, weddings and more. By bridging the gap between users who enjoy amazing inspiration and unique products, and sellers who want to reach relevant customers on an aesthetic platform, HappyShappy is making India much happier, one app at a time. To learn more about the startup, visit

Matched content

Editor’s pick

Express Press Release Distribution