Humectants Market: Opportunity Analysis and Industry Forecast upto 2026

Effective moisturization of constituents is essential for production of cosmetics, foods and other consumables. Humectants such as glycerol have been actively used as key ingredients that can regulate the moisture and water activity during the manufacturing of products such as cigarettes and skin care lotions, among others.

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The key role of humectants as additives in the production of organic substances continues to drive their demand across the globe. In the foreseeable future, companies producing humectants are expected to focus on tapping new applications and increasing the flavor properties of humectants. Moreover, new humectants are being discovered through extensive scientific research projects. Such undertakings will continue to unlock new avenues for growth of the global humectants market in the upcoming years.

According to Fact.MR’s recent forecast study, the global market for humectants is pegged to expand at a CAGR of 4.2% in terms of value during the forecast period, 2017-2026. The report further estimates that by the end of 2026, more than 2 million tons of humectants will be sold across the globe.

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Glycerol to Represent Top-Selling Humectant through 2026

The moisture absorption and retention properties of glycerin-based materials will continue to drive the adoption as humectants in the manufacturing of personal care products. Glycerol’s properties in terms of exfoliation, potentiation of preservation activities, moisturization, and solvency will instrument its growing demand in the global humectant market. In 2017, more than 640,000 tons of glycerol has been estimated to be sold in the global humectants market. While the demand for glycerol is expected to remain consistently high in the global humectants market through 2026, the report estimates that the demand for glycols will also gain healthy traction, reflecting a volume CAGR of 4.1% during the forecast period.

Skin Care Product Applications of Humectants to Translate High Profits

The report has estimated that throughout the forecast period, more than 40% of the global humectants market volumes will be consumed in the production of skin care products. The report also reveals that the demand for humectants in manufacturing of hair care products will also gain traction. By 2026-end, more than 500,000 tons of humectants are expected to be consumed in the production of hair care products such as conditioners and shampoos.

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The report also reveals that by the end of 2026, majority of humectants produced in the global market will be derived from synthetic sources. Cost-effective procurement of humectants through synthesis of constituents, as opposed to complexity in producing humectants from natural sources, will continue to drive the consumption of synthetically-sourced humectants in the global market through 2026.

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