AAFD Names Keith Miller as Director of Public Affairs and Engagement

Posted on 2019-10-08 by westwing in Retail // 0 Comments

San Diego, CA, 2019-Oct-08 — /EPR Network/ — The American Association of Franchisees and Dealers (AAFD) has announced the engagement of Franchisee Advocacy Consulting (FAC) to provide political consultancy services to the AAFD. Importantly, FAC’s Principal, Keith Miller, has accepted the role as the AAFD’s Director of Public Affairs and Engagement.

Miller, and his company, is the preeminent voice for political action in support of franchisee rights at both the Federal and state level. Keith has been an active leader and voice for franchisee causes over the past twenty plus years, with a growing track record of bringing franchisee friendly legislation introduced and adopted throughout the U.S.

In making the announcement, AAFD Chairman, Robert Purvin signaled a new direction for the Association. “With Keith Miller as our guide, the AAFD embarks on a new era of legislative advocacy led by the country’s most influential and effective political operative. We are most excited to welcome Keith to the AAFD leadership team and look to add the AAFD’s voice and support to the causes and issues that already have Keith’s focus.”

Said Miller, “I greatly appreciate this opportunity to work with the AAFD in bringing more focus and engagement to the legislative and political process. I truly believe in the power of franchisees to engage in issues that positively impact them, and of course, working to build and protect the equity in their businesses.”

Twenty-five years ago the AAFD saw legislation as a long term goal, and focused its resources to building strong franchisee associations with negotiating leverage. “That long term goal is now upon us, and the time is ripe to seek laws that protect franchisee interests and equity,” said Purvin.

Miller has an impressive resume of distinguished service and political influence and success. Keith is a multi-unit Subway franchisee from Northern, CA, who has long sought to protect franchisee rights. He is a founder of the North American Association of Subway Franchisees and served as the NAASF’s first Chairman. Keith has served on the Board of Directors of the Coalition of Franchisee Associations (CFA) for the past ten years, serving six years as CFA’s Chairman.

Said Purvin, “Best of all, Keith seems to have engineered a 36-hour day, and has managed to eliminate time zones, as he seems to be always on the move, engaged and available. AAFD members can expect to be well served.”

About the AAFD:
The AAFD is a national non-profit trade association representing the rights and interests of franchisees and independent dealers throughout the United States. The AAFD is focused on market driven reform to achieve its mission to define and promote collaborative franchise cultures that the AAFD describes as Total Quality Franchising. Since its formation, the AAFD has grown to represent more than 50,000 franchised locations throughout the United States. The AAFD has members in all 50 states and represents more than 100 different franchise systems.

The AAFD’s Fair Franchising Standards, Fair Franchising Seal, Trademark Chapters, and emphasis on Marketplace Solutions led to the Association’s recognition as a growing force in franchising. The AAFD’s Branded Partner programs add a new dimension to the value of AAFD membership. The AAFD provides a broad range of member services designed to help franchisees build market power, create legislative support of interest to franchisees, provide legal and financial support, and provide a wide range of general member benefits.

Matched content

Editor’s pick