Mobile Device Management (MDM) Market and its key opportunities

Posted on 2019-10-16 by MarketsandMarkets in Technology // 0 Comments

The Mobile Device Management (MDM) Market size was USD 2.36 billion in 2017 and is projected to reach USD 7.86 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.8% during the forecast period as per a report by MarketsandMarkets.

The propagation of smartphones and tablets, the growing security concerns to protect corporate data, and the increasing need for MDM solutions to manage and synchronize different platforms through a single console are expected to be the major factors in driving the MDM market.

Is integration of MDM capabilities into the UEM suite creating an opportunity for market growth?

Organizations have realized that MDM solutions alone cannot address all the security concerns of mobile devices. However, IT administrators have the privilege to provide security at the device level for smartphones, tablets, and laptops. Hence, MDM platforms are working beyond the device level and have become a UEM platform, which expands the capabilities of MDM and provides the ability to manage and set policies at the information and application levels. Furthermore, with advancements in technologies and the rise of IoT and smart wearables within enterprises, the need for more advanced solutions has emerged. UEM enables IT administrators to configure and apply policy rules at all endpoints, such as smartphones, laptops, IoT, M2M, smart devices, and wearables. UEM also supports a wide range of OS platforms, including iOS, Android, Windows 10, and Mac. Moreover, it delivers unified management of all endpoints, end-to-end security, secure network gateways, and enterprise-grade mobile applications via a single solution suite. In terms of adoption, businesses in developed countries have started adopting UEM solutions, and the adoption is expected to increase in emerging regions, such as APAC and MEA, by 2020. Furthermore, companies prefer having a single solution that can manage all endpoints with enhanced security. Therefore, it is expected that MDM vendors would unlock several opportunities in the MDM market by integrating MDM solutions with the UEM suite.

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Key Market Players for Mobile Device Management (MDM) Market

Key players in the MDM market include BlackBerry (Canada), IBM (US), Microsoft (US), MobileIron (US), VMware (US), Citrix Systems (US), ManageEngine (US), SAP (Germany), Sophos (UK), and SOTI (Canada). The key innovators include Mitsogo (US) and 42Gears Mobility Systems (India). These players have adopted various strategies, such as partnerships, collaborations, agreements, acquisitions, and new product launches, to achieve growth in the global MDM market.PTC adopted both organic as well as inorganic strategies to expand its presence in the market. The company formed various partnerships and strategic alliances with local as well as global players.

BlackBerry is one of the leading mobile enterprise innovative solution providers across the entire mobile ecosystem. It has been extensively enhancing its product capabilities by adhering to strategies, such as partnerships, agreements, and collaborations. It has also been carrying out acquisitions to cater to new markets and broaden its customer base across the globe.

MobileIron is one of the market leaders in mobile security and Enterprise Mobility Management (EMM) solutions. It focuses on partnerships, agreements, and collaborations to serve its clients across the globe and mark its presence in the regional markets. The company has also adopted the strategy of product enhancements to improve its service offerings and provide better solutions to enterprises.

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