Key Market Players in the Hybrid Cloud Market and Its Opportunities for growth

Hybrid Cloud Market

The global Hybrid Cloud Market size is expected to grow from USD 44.6 billion in 2018 to USD 97.6 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.0% during the forecast period, as per a report by MarketsandMarkets.

The major factors expected to drive the growth of the hybrid cloud market include the increasing demand from organizations for agile, scalable, and cost-efficient computing; the growing need of standards for interoperability between cloud services and existing systems; rising demand to avoid vendor lock-in; and an increasing number of digital services and their applications. The need for more computational power and rapid adoption of hybrid cloud are expected to open new avenues for hybrid cloud vendors.

Why growing need for more computational power is an opportunity?

In the era of the hybrid cloud environment, the rising need for more computational power would prove to be a huge growth opportunity. With the advantages of scalability and flexibility, hybrid cloud is best suited for high computational needs. The hybrid cloud helps organization easily manage large volumes of sensitive data used in analytics. The analytical process can be faster with the hybrid cloud, as it can be processed across multiple servers at once. In other words, if an organization needs to increase its compute power, it can be done through the hybrid cloud. For instance, predictive and advanced analytics need scalability and flexibility capabilities. Thus, the mature analytics market is expected to provide significant growth opportunities for hybrid cloud solution and service providers.

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Key Market Players for Hybrid Cloud Market

Major players in the hybrid cloud market include IBM (US), Microsoft (US), Cisco Systems (US), AWS (US), Oracle (US), Google (US), VMware (US), Alibaba (China), Equinix (US), Rackspace (US), NetApp (US), Atos (US), Fujitsu (Japan), CenturyLink (Louisiana), HPE (US), DXC (US), RightScale (US), Micro Focus (US), NTT Communications (Japan), Dell EMC (US), Citrix (US), Pure Storage (US), Unitas Global (US), and Quest Software (US). These players have adopted various growth strategies, such as new product launches, mergers and acquisitions, partnerships, collaborations, and business expansions, to expand their footprint in the hybrid cloud market.

AWS provides cloud products, which offer robust features and functionalities to customers with continuous upgradations. The company has developed a broad set of hybrid capabilities across storage, networking, security, application deployment, and management tools. These tools enable easy integration of cloud and secure extension of the existing infrastructure. AWS has implemented various organic growth strategies to strengthen its foothold in the hybrid cloud market. It constantly upgrades its offerings and works on providing new services to customers to stay competitive in the hybrid cloud market.

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