Application Virtualization Market Opportunities and Key Market Players

Application Virtualization Market

The report Application Virtualization Market by Component (Solutions and Services), Deployment Model, Organization Size, Vertical (BFSI, Healthcare, Government and Defense, Education, Construction, and IT and Telecom), and Region – Global Forecast to 2023″, The Application virtualization market size is expected to grow from USD 2.2 billion in 2018 to USD 4.4 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.0% during the forecast period.

Solution for lengthy application installation process with improved security and simplifying the overall application lifecycle are the major growth factors for the Application virtualization market.

Application virtualization services to drive the overall growth of the market

Application virtualization solutions have become a crucial and integral part of several successful and large organizations, as companies struggle to provide access of same application to its number of employees. It helps in providing various applications to improve portability, manageability, and compatibility of a virtual infrastructure. The implementation of application virtualization solutions would help organizations strengthen their operation policies, thus save cost and time, and provide a great value proposition for organizations, as well as their clients in the long run.

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Key Application Virtualization Market Players

The application virtualization market includes major vendors, such as Microsoft (US), Symantec (US), VMware (US), Citrix Systems (US), Red Hat (US), Oracle (US), Google (US), Dell (US), Micro Focus (UK), Parallels International (US), Systancia (France), Accops (India), NComputing (South Korea), Sangfor Technologies (China), and NextAxiom Technology (US).

The players have implemented various growth strategies to expand their global presence and increase their market shares. Key players, such as Microsoft, Symantec, VMware, and Citrix Systems, have majorly adopted strategies of new product enhancements, acquisitions, and partnerships to expand their product portfolios and grow further in the application virtualization market.

VMware is the leading player in virtualization and cloud infrastructure solutions. The company believes in providing cost-effective solutions to its customers for gaining a competitive advantage in the cloud and application virtualization industry. The strategic intent of VMware is to leverage its existing brand image and increase its products and services offerings in the current global market. The strategy of the company is to provide virtual workspace to its end users offering secure access to data and applications. The company focuses on implementing a partner-centric strategy, which involves the enhancement of the virtualization technology through co-development, joint marketing, and collaboration. As part of the strategy, the company believes in business acquisitions and focuses on joint ventures with companies that offer similar products, services, and technologies.

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