Wi-Fi Analytics Market Revenues to expand $16.8 billion by 2024

Posted on 2019-11-18 by MarketsandMarkets in Technology // 0 Comments

The report “ “Wi-Fi Analytics Market by Component, Application (Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), End Use (Smart Infrastructure, Retail, Sports and Entertainment, and Hospitality), Deployment Model, and Region – Global Forecast to 2024″, The Wi-Fi analytics market size is expected to grow from USD 5.3 billion in 2019 to USD 16.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 26.0% during the forecast period.

The factors such as increasing smartphone users and growing smart city deployment are leading to rising public Wi-Fi hotspots, which are expected to fuel the market growth. However, the lack of standardized regulatory compliance worldwide is expected to restrain the market growth.

The adoption of loyalty management across verticals such as BFSI, hospitality, and retail has also created significant growth opportunities for the market. The businesses following the customer-centric model are a frontrunner in adopting loyalty management solutions for improving customer retention. The media and entertainment vertical is also leveraging the benefits of loyalty management solutions using its high-end capabilities. The customer centric verticals that are based on customer behaviour offer personalized solutions with the help of loyalty management solutions. The key players are focusing on inorganic strategies such as partnerships and acquisitions to tap the untapped market and drive business revenue.

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Key Wi-Fi Analytics Market Players

The Wi-Fi analytics solution and service vendors have implemented various types of organic as well as inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions, to strengthen their offerings in the market. The major vendors who offer Wi-Fi Analytics solutions globally are Cisco Systems (US), Aruba Networks (US), Purple (UK), Cloud4Wi (US), Fortinet (US), Ruckus Networks (US), Extreme Networks (US), Yelp (US), Singtel (Singapore), SpotOn (US), Eleven Software (US), Aislelabs (Canada), Flame Analytics (Spain), Aptilo Networks (Sweden), Blix (Australia), SkyFii (Australia), Guest Networks (Canada), Hughes Network System (US), GoZone WiFi (US), Wefi (US), MetTel (US), WhoFi (US), Presence Aware Tech Ltd (UK), and Bloom Intelligence (US).

Purple (UK) provides an in-depth understanding of physical space and enables the user to take meaningful actions based on responses of the visitors in the premise. The company has a presence in North America, South America, Europe, and APAC. It offers services in segments, such as Guest Wi-Fi, Wi-Fi analytics, and Wi-Fi marketing. In Guest Wi-Fi, it helps the customer connect to the Wi-Fi using social media profile; provides family friendly Wi-Fi; controls the access based on time, date, and speed; provides multilingual experience to the visitors; and maintains complete transparency with the user about the data collected.

SpotOn (Netherlands) founded in 2014 offers products that include Guest Wi-Fi, Analytics, and Marketing. In Guest Wi-Fi, the user can control the way visitors use the Wi-Fi in terms of time spent, data usage, and speed per user. In analytics, it helps gather personal details, demographic details, and visitor’s behavior in the premise to optimize marketing strategies, online reputation, and customer retention. It also offers all-in-one dashboard with easy to use interface and detailed reports. In marketing, it helps the store owner advertise new offers and deals before the visitor logs-in. With the help of marketing strategies the organizations can target their customers through personalized messages, texts, and emails can be triggered based on the demographic, personal details.

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