Automotive Seats Market by Technology & Trim Material – 2025 | MarketsandMarkets

The report “Automotive Seats Market by Technology (Heated, Powered, Ventilated, Massage, Memory & Standard), Type (Bucket, Bench), Trim Material (Fabric, Genuine & Synthetic Leather), Component, Vehicle Type (Ice, Electric & Hybrid), Region – Global Forecast to 2025″, The automotive seats market is projected to reach USD 73.03 billion by 2025 from USD 61.41 billion in 2018, at a CAGR of 2.51%, during the forecast period. Increasing global vehicle production, especially passenger cars and SUV/MPV segments, rising premium vehicle sales with premium features, luxury and comfort are together expected to drive the automotive seat market, during the forecast period.

Increasing vehicle production, especially SUV/MPV segment, coupled with increasing demand for premium vehicle sales loaded with luxury and comfort, are projected to fuel the demand for bucket seats with advanced technologies (heated, massage, ventilated, memory, and powered) and leather/synthetic trim materials.

Some of the key automotive seats manufacturers and suppliers are Adient (US), Lear Corporation (US), Faurecia (France), Toyota Boshoku (Japan), and Magna International (Canada), TS Tech (Japan), Tachi-S (Japan), NHK Spring (Japan), and Gentherm (US).

A genuine leather segment is projected to grow at the highest rate in the automotive seat market, by trim material, over the forecast period

The genuine leather trim material segment is estimated to be the fastest market, during the forecast period owing to the increased premium vehicle sales globally. As per MarketsandMarkets analysis, the global premium vehicle sales grew by 5.22% between 2015 and 2016. Developed regions such as North America, Europe, and a few Asian countries such as Japan and South Korea are key markets for these vehicles. Also, the penetration of E, F, and SUV–D & SUV-E segment cars in the US was nearly 45–48% in 2017. Similarly, in the UK, it was nearly 25–30% during the same period. Most of the vehicles from these segments have genuine leather seats as a standard feature. A few key models such as Mercedes E-Class, Lincoln Zephyr/MKZ, Range Rover Sport, Jaguar XF, Land Cruiser, and BMW 7 series feature genuine leather in the global market. The growing demand for premium vehicles across the world is ultimately leading the demand for the genuine leather market in the coming future.

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Asia Oceania & MEA: The largest and fastest-growing automotive seat market from 2018 to 2025

Asia Oceania is anticipated to be the largest market for automotive seats because of a dynamic change noticed in the automotive industry in the past few years; the region has also noticed a significant potential in the passenger and commercial vehicles production. As a result, Asia Oceania has emerged as a hub for automobile production. Further, Japan and South Korea have experienced a significant rise in advanced seats in recent years, owing to the rising per capita income and shifting preference toward premium cars and the presence of premium automotive OEMs. Along with passenger cars, commercial vehicle production also grew at a CAGR of 2.91% from 2012 to 2017 and is expected to grow gradually. These factors together are expected to drive the automotive seat market in the coming years as per the MarketsandMarkets repository.

The MEA region is estimated to grow at the fastest rate for the automotive seat market. Iran and South Africa are key vehicle producing countries in this region. As per the MarketsandMarkets repository, Iran’s passenger car production has increased from 0.86 million units in 2012 to 1.42 million units in 2017, whereas South Africa’s car production has grown from 0.27 million units in 2012 to 0.32 million units in 2017. The shifting focus of automotive OEMs toward emerging countries is likely to fuel vehicle production in these countries that will ultimately result in a growing demand for automotive seats in the future.

Passenger car segment is estimated to hold the largest share of the automotive seat market during the forecast period

As per Organisation Internationale des Constructeurs d’Automobiles (OICA) statistics, passenger cars accounted for nearly 75.5% of the total vehicle production in 2017. According to MarketsandMarkets analysis, the production of passenger cars is anticipated to reach 92.1 million units by 2025 at a CAGR of 2.87% from 2018 to 2025. Additionally, the passenger car segments A, B, C, D, E, F, SUV-A, SUV-B, and SUV-C mostly have 5 seats as a standard feature, whereas SUV-D, SUV-E, and MPV have 7 seats. Along with the increase in demand for premium SUV-D and E segment cars offered by OEMs such as Mercedes Benz, BMW, Toyota, and Cadillac, the demand for an additional third row is likely to subsequently grow in the coming years. Thus, the automotive seat market for both seat types will increase simultaneously in alignment with the increasing passenger vehicle production in the global market.

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Massage seat segment is estimated to be the fastest-growing automotive seating technology

The massage seat segment is anticipated to grow at the fastest rate during the forecast period owing to the continuously increasing demand for premium vehicles in developed and developing countries. As per MarketsandMarkets analysis, the global premium vehicle sales grew by 5.22% between 2015 and 2016. Developed regions such as Europe, North America, and a few Asian countries such as Japan and South Korea are key markets for these vehicles. With improving lifestyle and economic status, consumer preferences are changing and this leads to a greater demand for more comfort and leisure features. Key models such as Mercedes-Benz S-Class, SL-Class, and GLS-Class, BMW 7 Series, Jaguar XJ, and Cadillac CT6 feature massage seats for front and rear passengers in some cases. Though the massage seat segment has a limited market presence with growing sales of premium cars, the demand for the massage seat market is also expected to grow immensely in the coming years.