Growth in Consumption of Convenience Foods Drives the Non-Thermal Pasteurization Market

Northbrook, IL, USA, 2019-Dec-04 — /EPR Network/ — The non-thermal pasteurization market is estimated to account for about USD 1.1 billion in 2018 and is projected to reach a value of about USD 2.7 billion by 2023, at a CAGR of 19.8%. The growth of the convenience food sector, which includes products such as frozen foods and ready-to-eat foods, has increased the demand for non-thermal pasteurization, as these technologies reduce the processing time and increase the production capacity to meet the growing market demand. However, high capital investment is hampering non-thermal pasteurization market growth.

Report Objectives:

• To define, segment, and project the global market size for non-thermal pasteurization
• To understand the structure of the non-thermal pasteurization market by identifying its various subsegments
• To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
• To analyze the micromarkets, with respect to individual growth trends, future prospects, and their contribution to the total market
• To project the size of the market and its submarkets, in terms of value, with respect to the regions (along with their respective key countries)
• To profile the key players and comprehensively analyze their core competencies
• To understand the competitive landscape and identify the major growth strategies adopted by players across key regions
• To analyze the competitive developments such as expansions & investments, new product launches, mergers & acquisitions, joint ventures, and agreements

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The non-thermal pasteurization market is witnessing strong growth in the convenience food sector across regions.

The food industry widely uses non-thermal pasteurization for the preservation of meat, seafood, fruits, and vegetable products as well as other packaged food products. HPP technology is widely used in the food sector for the preservation and enhancement of shelf life. Technologies such as HPP equipment are used to process a wide range of fruits and vegetables that include oranges, mandarins, and broccoli. In 2009, HPP equipment was adopted in China and South Korea to process fruit and vegetable products. Although avocado was the first to be processed using HPP technology, guacamole, jams, and jellies are widely processed under high pressure for fresh taste and quality products in the US. Food companies are benefiting through the increasing applications of HPP technology, as it helps enhance product offerings and introduce market opportunities for fresh products. The high-pressure processing equipment and PEF mainly find application in the packaged foods and beverage industry for increasing the shelf life of products.

North America is estimated to dominate the non-thermal pasteurization market in 2018.

North America is estimated to account for the largest market share in the non-thermal pasteurization in 2018. The region is projected to offer huge growth potential to the non-thermal pasteurization market. The use of non-thermal pasteurization techniques are increasing more rapidly in North America due to the demand for extended, safe, refrigerated shelf life; and favorable food preservation legislation. Food safety authorities have approved several non-thermal pasteurization technologies due to their efficiency and minimum effect on the products’ nutritional and textural characteristics. The market for non-thermally pasteurized food & beverage products in North America is also being driven by the demand for health and wellness products.

This report includes a study of marketing and development strategies, along with the product portfolios of the leading companies in the non-thermal pasteurization market. It includes the profiles of the leading companies such as Hiperbaric España (Spain), Avure Technologies (US), BOSCH (Germany), Thyssenkrupp Ag (Germany), and Kobe Steel Ltd (Japan), Chic Freshertech (US), Multivac SEPP Haggenmuller Se & Co. KG (Germany), Stansted Fluid Powder LTD (UK), Dukane Corporation (US), and Universal Pure (US).

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Key Questions addressed by the report:

• What are the new trending technologies that non-thermal pasteurization companies are exploring?
• Which are the key players in the market and how intense is the competition?
• What are the upcoming growth trends that non-thermal pasteurization manufacturers are focusing on in the future?
• What are the high-growth opportunities in the non-thermal pasteurization market in each segment?
• What are the key growth strategies adopted by major market players in the non-thermal pasteurization market?

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