Key Developments of the Leading Players in the Biofortification Market

Northbrook, USA, 2020-Feb-17 — /EPR Network/ — The biofortification market is estimated to grow at USD 78 million in 2018, and is projected to grow at a CAGR of 8.6% from 2018, to reach a value of USD 118 million by 2023. The growth of the biofortification market is driven by the rise in funds for agronomic practices and technological advancements. Biofortification is primarily used for the crops such as sweet potato, cassava, rice, corn, wheat, beans, pearl millet, tomato, banana, sorghum, and barley. The growth of the biofortification market is expected to be propelled by the increasing number of applications of biotechnological tools in plant breeding and farmers’ interests in increasing their farming investment for higher yield.

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Key players that have a strong presence in the biofortification market include Syngenta (Switzerland), Bayer (Germany), BASF (US), Eurofins Scientific (US), and DowDuPont (US).

These market players adopted growth strategies such as expansions and mergers & acquisitions to cater to the increasing demand for biofortification. Major players are mainly focusing on undertaking expansions for innovating and developing research centers to meet the growing requirements of consumers in terms of sales and distribution.

The core strength of key players identified in this market is their growth strategies such as expansions. Undertaking expansions enable market players to enhance their presence in the biofortification market. These companies have maintained their positions in the market through strategic developments. They also have broad industry coverage and strong operational and financial strength; they have grown organically and inorganically in the recent past.

Syngenta is a leading agrochemicals company which operates through three business segments crop protection, seeds, and lawn & garden. The company has adopted “The Good Growth Plan” as one of its strategies to maintain sustainability in the environment. It markets its products in over 90 countries across the globe. It has R&D centers in Switzerland, the UK, the US, and India, along with advanced manufacturing facilities in Switzerland, the US, the UK, France, India, China, and Brazil. In March 2018, Syngenta acquired Strider (Brazil), an AgTech company dealing in operational management solutions for farms. This acquisition helped the company to provide innovative digital solutions for the management of on-farm information. Syngenta is committed to provide sustainable agriculture products through innovative research and technologies. It has R&D centers in over 150 sites around the world. The company has been increasingly gaining share in the biofortification market by offering competitive genetic solutions for plant breeders.

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Intertek developed its local capabilities and services at its laboratory in Beira, Mozambique. This would support the local agricultural businesses in Mozambique as well as in the East African region. Intertek is considered an industry leader in the testing and inspecting market for a wide range of industries as it operates with more than 43,000 employees in 1,000 locations in over 100 countries. The aim of the company is to deliver quality assurance expertise to its customers. It ensures that its products meet quality, safety, health, and social accountability standards in any market around the world. To sustain its dominance in the global market, the company is focusing on strategies such as expansions and acquisitions. In November 2014, Intertek acquired ScanBi Diagnostics (Sweden), a provider of global hi-technology DNA and protein-based analyses, and quality services for seed, agriculture, agro-biotech, food, and feed industries.

Key Questions Addressed by the Report:

• What are the new target nutrients areas, which the biofortification companies are exploring?
• Which are the key players in the market and how intense is the competition?
• What kind of competitors and stakeholders such as biofortification companies, would be interested in this market? What will be their go-to strategy for this market and which emerging market will be of significant interest?
• How are the current R&D activities and M&As for biofortified crop industry projected to create a disruptive environment in the coming years for the agricultural sector?
• What will be the level of impact on the revenues of stakeholders through the benefits of nanotechnology to different stakeholders‒‒from rising farmer revenue to environmental regulatory compliance to sustainable profits for the suppliers?

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