New Strategies Adopted by the Key Players in the Artificial Grass Market

Posted on 2021-05-05 by MarketsandMarkets in Agriculture // 0 Comments

The Artificial Grass Market is estimated to be valued at USD 3.20 Billion in 2017 and is projected to reach USD 4.45 Billion by 2022, at a CAGR of 6.8% during the forecast period. The market is driven by factors such as increased applications in the landscaping space, replacement of natural grass with artificial grass in sports fields, and growing popularity of various sports in different regions.

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The artificial grass market is dominated by key players such as DowDuPont (US), Tarkett (France), Controlled Products (US), Shaw Industries Group (US), and Victoria PLC (UK). Other artificial grass companies include Act Global (US), SportGroup (Germany), TigerTurf (New Zealand), SIS Pitches (UK), Matrix Turf (US), Nurteks Hali (Turkey), Soccer Grass (Brazil), Limonta (Italy), Sportlink (Brazil), and El Espartano (Argentina).

These leading players have adopted various strategies such as expansions, acquisitions, new product launches, and investment to explore new and untapped markets, expand in emerging markets, and develop a new customer base for long-term client relationships. This has not only enabled the key players to expand their geographical reach but has also reinforced their market position by gaining a larger share in terms of revenue and product portfolios.

Small-scale players have also adopted these strategies to expand their businesses globally by investing in the establishment of manufacturing facilities in various regions. Inorganic growth strategies enable them to improve their technical expertise through intensive R&D infrastructure offered by bigger players.

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Europe is estimated to occupy the largest share of the global artificial grass market, in terms of value, in 2017, owing to the mature artificial grass industry and the presence of major companies such as Tarkett (France), SportGroup (Germany), Victoria PLC (UK), and SIS Pitches (UK).

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