Sales of Location Intelligence Market to Grow 4X from 2019 to 2029

Location intelligence is a founding pillar of customized user experiences enabling cabs, food and medicinal drugs to be ordered real-time through mobile apps or websites. These services deploy location intelligence to ensure safety, speed, and accuracy of services. By making timely investments in location intelligence, manufacturers will be suitably poised to take maximum advantage of next-generation, data-driven tech solutions.

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The global location intelligence market is anticipated to grow at an astounding 15% CAGR during the forecast period (2019-2029). Advancements in security and functionality will influence customer preferences in the coming decade. Booming digital economy in developing countries offer several remunerative opportunities. Mobile app developers and organizations are recognizing the need for location intelligence partners that deliver end-to-end customized solutions.

Key Takeaways of Location Intelligence Market Study

• Sales & Marketing Optimization employs location intelligence to target consumers based on consumer proximity from services and products. Owing to the rampant increase in smartphone penetration and mobile app ecosystem, the sales & marketing optimization segment will gain over 6X growth from 2019 to 2029.
• Booming start-up ecosystem in developing markets is propelling the demand of location intelligence services from mobile app companies. System integration segment will register 3.5X growth during the forecast period.
• Prevalence of e-commerce amid increasing millennial population will bolster demand from retail & consumer goods segment. As consumers increasingly prefer convenience of e-commerce over in-store shopping, the need for delivery addresses positions retail & consumer goods segment for a 4X gain through 2029.

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Global Location Intelligence Market: In-Depth Assessment on Key Segments

The global location intelligence market is segmented on the basis of application, services, end use and region.

Application	Workforce Management Asset Management Facility Management Risk Management Remote Monitoring
Services	Workforce Management Asset Management Facility Management

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Growing Adoption of IoT and Artificial Intelligence to Favor Growth

Surging adoption of mobile devices for commercial transactions will drive growth throughout the forecast period. Emerging trends such as Internet of Things (IoT), artificial learning (AI), and machine learning (ML) will boost sales of location intelligence services. It is crucial for technology start-ups to record geographical data such as location. When coupled with consumer demographics, the information is paramount to product differentiation. IoT devices employed in smart homes and smart automotive warrant the use of location intelligence to detect data breach, risk patterns, and gainful opportunities to entice consumer action. The future of location intelligence market is smart technologies and the adoption of smart devices will propel the market to newer heights during the forecast period.

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