“Recycle Your Swag” with Ben Grossman of Grossman Marketing & SwagCycle

Somerville, MA, 2022-Mar-11 — /EPR Network/ — Ben Grossman, Co-President of Grossman Marketing and founding director of the firm’s Green Marketing and Sustainability Practice, said SwagCycle will allow companies to repurpose their unwanted branded items in a responsible, ethical and affordable way. “When companies rebrand, get acquired, or complete a marketing campaign, unfortunately obsolete branded merchandise may end up in landfills. That’s bad for the environment and it’s bad for a company’s corporate image,” said Grossman. “By leveraging our proprietary network of recycling firms and charitable partners, we can turn potentially harmful decisions into helpful alternatives.

” The US Environmental Protection Agency reported that in 2015 a mere 15% of textile waste was recycled while 65% ended up in landfills. And according to the Secondary Materials and Recycled Textiles Association (SMART), clothing and other textiles account for 6.3% of the waste stream in the U.S., or a shocking 81 pounds per person per year. Grossman said SwagCycle offers a simple and efficient 3-step process to address the sustainability challenges that corporations face: (1) Assess the inventory of unwanted items; (2) Confirm brand guidelines to determine if excess items can live on with charitable partners or should be recycled; and (3) Match items with an appropriate charity or one of Grossman’s best-in-class recycling partners.

Some of Grossman’s clients include the Boston Bruins, Boston Celtics; Brigham & Women’s Hospital, Massachusetts General Hospital, Athenahealth and Novocure; Columbia University, Harvard University and Tufts University; Hewlett-Packard, John Hancock, L.L. Bean and Zipcar; The International Academy of Arts and Sciences (Emmy Awards); and environmental groups, including The Climate Reality Project, Union of Concerned Scientists and League of Conservation Voters.