Innovative
web based video encyclopedia of India
Released
on: November 28, 2007, 2:50 am
Press
Release Author: Invis
Multimedia
Industry:
Entertainment
Press
Release Summary: UNESCO has extended its support to an innovative
online project - www.indiavideo.org
developed by Invis Multimedia, which would serve as a video encyclopedia
of India, portraying its diverse culture, geography and heritage.
It has started with the state of Kerala and visuals from other parts
of India would also go online by April 2008. UNESCO has a mandate
to promote the wealth of the world’s cultural diversity, and
the innovative project from Invis Multimedia suits its efforts to
do so.
Press
Release Body: UNESCO New Delhi has announced plans
for an innovative web based video encyclopedia of India. The site,
www.indiavideo.org,
will highlight the unique culture, heritage and geography of India.
It is being developed by Invis Multimedia Private Limited,
one of the premier content development organizations specialising
in audiovisual production.
Announcing
the agreement between UNESCO (the United Nations Educational,
Scientific and Cultural Organization) and Invis
Multimedia, Minja Yang, Director of the UNESCO New Delhi Office,
explained that one of the Organization’s key mandates is to
safeguard and promote the wealth of the world’s cultural diversity.
“India is a vast country with an extraordinarily ancient
and diverse cultural heritage. The unique objective behind this
project is to develop an atlas of India that covers not just its
geographical features but its cultural ones too. We are very pleased
to partner with Invis Multimedia in the creation of a format that
is easily accessible world-wide and that will raise awareness of
the importance of safeguarding India’s heritage.”
The
new encyclopedia will have detailed sections on each state and union
territory of India. The video clips will be supplemented with text
in English language. Kerala is the first state
to be covered, with two thousand professionally created video clips,
which are to be uploaded by March 2008. The uploading of video clips
from other parts of India will begin along with formal launching
of the site in April 2008.
UNESCO
is particularly known in the field of culture for its World
Heritage Programme. There are 28 World Heritage
Sites in India, but Ms. Yang said that UNESCO’s
principles embrace the protection and promotion of heritage and
creativity in a much broader sense: “Cultural diversity
encompasses not only landscapes and buildings, but also rituals,
performing art, traditional crafts and other traditional knowledge
on nature. This is why a video encyclopedia is particularly well
suited to depicting the full range of India’s culture.”
Ms. Yang pointed out that India is a signatory to the Convention
on the Protection and Promotion of the Diversity of Cultural Expressions
and the Convention for the Safeguarding of the Intangible Cultural
Heritage, which were both promulgated by UNESCO.
Invis
Multimedia has extensive experience in the development
of interactive materials for tourism, including CD-ROMs and DVDs
on Kerala, Ayurveda, and Indian
classical dance, some of which have been honoured with the Ministry
of Tourism’s National Award of Excellence.
Web
Site: http://www.invismultimedia.com
Contact
Details: Invis Multimedia
Kaudiar, Thiruvananthapuram, Kerala, India-695 003.
Ph: ++91-471-2311832, 2319892, Fax: ++91-471-2313170
Email: info@invismultimedia.com
Website: www.invismultimedia.com
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