Tracesmart Corporate Speak at CASE Europe Conference
on: June 12, 2008, 2:03 am
Release Author: Adam Smith - Marketing Manager
Release Summary: Tracesmart Corporate’s Marketing Manager,
Adam Smith, is to present at the CASE Europe Annual Conference
Release Body: Tracesmart Corporate, leading suppliers
of consumer tracing solutions, have announced that their marketing
manager, Adam Smith, will be presenting at the Council
for Advancement and Support of Education (CASE) Europe Annual
Conference 2008, which is to be held in Brighton. Smith
will be presenting to CASE members on day 3 of their conference,
Wednesday 27th August 2008, at the Hilton Brighton Metropole.
The presentation is entitled "Alumni Trace - how data cleansing,
member tracing, and member profiling will help to build long and
fruitful alumni relationships" and will highlight how universities
can regain contact with alumni members.
addition to discussing how conducting an alumni search can
benefit educational institutions, Smith will also be conveying
the advantages of data cleansing and data enrichment,
"A successful fundraising campaign should employ data cleansing
prior to commencement; this process not only ensures that the
contact details held are correct but will also highlight gone
aways, allowing the institute to identify and, subsequently, trace
those who have moved. In addition to data cleansing, it is advisable
to profile each and every member by wealth and socio-demographics
- this can highlight potentially large donors, allowing the University
to conduct highly targeted communications."
on their own portfolio of services, Mike Trezise, Managing
Director at Tracesmart, noted "We have developed
a suite of bespoke services specifically for Universities,
to assist them in re-locating and profiling their alumni. Already
employed by many institutes throughout the UK, our solutions have
been used to relocate alumni members for reunions and to support
philanthropic fundraising campaigns. The imminent introduction
of the state driven, matched funding scheme makes this the ideal
time for Universities to reconnect with their gone aways."
The matched funding scheme for voluntary giving, referred to by
Trezise, starts on 1 August 2008 and runs for three years. £200
million of funding is available to match eligible gifts raised
by all English higher education institutions (HEIs) and directly
funded further education colleges (FECs). Trezise further commented,
"It is imperative that institutions proactively trace people in
their alumni database who they have lost contact with, as it will
broaden their support base and could considerably assist in developing
the University as a whole."
In addition to presenting at the conference, Tracesmart
have a prominent role at the event as a whole. As well as being
platinum sponsors, supporting a keynote speaker and exhibiting,
they are also hosting a drinks reception on Wednesday the 27th
August for delegates of the conference.
Corporate supply a diverse range of consumer data
cleansing, identification and tracing tools to a wide variety
of industries. The B2B division of Tracesmart Ltd, their client
base ranges from SME to Blue Chip, who are all recipients
of bespoke solutions built around their specific needs.
CASE (Council for Advancement and Support of Education) Europe
Annual Conference 2008 will be held at the Hilton
Brighton Metropole from 25th- 29th August 2008. CASE is the
professional organisation for advancement professionals at
all levels who work in alumni relations, communications, fundraising,
marketing and other areas.
Smith oversees Tracesmart's extensive marketing activities,
and provides industry insights at a variety of events across
Trezise is the founder and Managing Director of Tracesmart.
With over 25 years of tracing experience his unrivalled knowledge
provides the company with a distinct competitive advantage.
Line: 02920 474 120
07976 637 091
available on request