Bigmouthmedia selected by Zopa.it for SEM campaign
Released
on: July 28, 2008, 4:51 am
Press
Release Author: Bigmouthmedia
ltd
Industry:
Internet
& Online
Press
Release Summary: Bigmouthmedia selected by online lending community,
Zopa.it, to manage its SEM campaigns in Italy
Press
Release Body: Bigmouthmedia has been selected
by online lending community Zopa.it to manage
its Search Engine Marketing (SEM) campaigns in Italy.
Europe's
largest independent digital
marketing agency will provide Zopa.it with
a range of SEM services designed to increase visibility and drive
traffic to the social lending firm's Italian portal. Charged with
enlarging the site's lender and borrower portfolio, bigmouthmedia
will plan and manage advertising campaigns on Google and Yahoo
in addition to delivering continually optimised ROI.
The
contract win follows a two month pilot completed at the end of
May 2008 and will be delivered by a bigmouthmedia
Italy team of account managers, certified SEM
specialists and copywriters providing a mix of technical expertise,
deep market understanding and editorial creativity.
"Search
advertising was a natural choice for us and we started to plan
SEM campaigns in Italy from the very beginning, managing them
with our own resources. Eventually however, we realized that we
could only truly optimise the returns by relying on SEM professionals,"
said Zopa Italy Marketing Manager Carlo Vitali.
"During
the two month pilot we had excellent results in terms of traffic
increase on our site together with a reduction of cost per click.
This proved that relying on bigmouthmedia is the most effective
choice for us."
The
first online community enabling people to borrow and lend money
without the intermediation of banks or financial institutions,
Zopa was founded in the UK in 2005 with funding
from the same investment firm that backed eBay
and Skype. Since it's January 2008 launch, the
Italian site's 20,000 members have lent more than €2million
online.
"It
is always exciting to work with the online world's most innovative
companies, so we're delighted that Zopa.it has decided to partner
with bigmouthmedia," said group CEO
Steve Leach.
"The results the Italian team delivered during the pilot,
through our full consultancy approach, demonstrate that our experience
and high levels of service proved to be critical factors."
Notes
to Editor:
About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest
independent digital marketing agency. With a team of over 200
staff across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: Search
Engine Optimisation, PPC, Online Media Planning, Affiliate
Marketing, Social Networking, Brand Monitoring, Online PR and
Web Analytics.
Leading
the digital marketing strategies of a third of the UK's most trusted
brands, bigmouthmedia services over 300 big-brand
customers globally including: Adidas, Hilton, British Airways,
Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International,
Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts,
Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?,
Lacoste, Euler Hermes and Wall Street Institute.
Web
Site: http://www.bigmouthmedia.com/
Contact
Details: Bigmouthmedia press contact:
Iain Bruce
Media Strategist
Bigmouthmedia Ltd
51 Timberbush
Edinburgh
EH6 6QH
Tel: (+44)131 561 2179
Fax (+44)7929 466 152
www.bigmouthmedia.com