DVLA wins bigmouthmedia Marketing Strategy of the Year Award
Released
on: November 21, 2008, 9:32 am
Press
Release Author: Bigmouthmedia
Industry:
Advertising
Press
Release Summary: Bigmouthmedia has named the DVLAs campaign to
increase the use of its online services as the Marketing Strategy
of the Year at the National Business Awards
Press
Release Body: The DVLA’s campaign to increase
use of its online services has been named bigmouthmedia Marketing
Strategy of the Year at the National Business Awards.
Presented
at a gala ceremony and Dinner which took place at the Grosvenor
House Hotel in London, the award recognised the DVLA’s
unprecedented use of commercial tactics to promote a government
service. Judges praised the agency for an innovative and successful
campaign, which included giving away free low-emission cars in
an online lottery.
"The
DVLA’s campaign caught the public imagination and drove
a massive increase in traffic to their site. It’s a classic
example of how a blend of clear strategy, creativity and thinking
outside the box can really deliver results," said David
Hardy, International Sales and Marketing Director at bigmouthmedia.
The
DVLA managed to nudge ahead of some very stiff
competition to collect the prize, with campaigns from Companies
House, Lloyds TSB, Wow Stuff, Premier Inn, GD Environmental, Procter
& Gamble UK, gocompare.com and Stockport Council all being
nominated in this hotly contested category.
"The
standard of entries was particularly high this year. Whittling
them down to the final few nominations was hard enough, but in
the end it was incredibly difficult to choose just one winner,"
said Hardy.
The
award ceremony which was hosted by Andrew Marr
was attended by a number of leading and influential UK business
figures, including Peter Mandelson, Secretary of State for Business,
Enterprise and Regulatory Reform and HRH Prince Edward, The Earl
of Wessex.
Collecting
the award, DVLA Head of Research and Marketing Derek Hobbs
added: "We are absolutely delighted and honoured to receive
this award. It’s a great boost for all the people that have
worked on this campaign and provides welcome recognition for one
of Britain’s biggest online services."
About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest independent
digital marketing agency. With a team of over 200 staff located
across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: Search
engine optimisation, PPC, Online Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics. Bigmouthmedia also provides up to date daily
digital
marketing news to ensure clients are fully informed and aware
of all industry developments.
Web
Site: http://www.bigmouthmedia.com/
Contact
Details: For further media information please contact
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848
2009
