Medelita Expands Sales Force to Include Wholesale Distributors
Released
on: April 13, 2009, 2:24 am
Author: Medelita
Industry: Apparel
& Fashion
Innovative
medical apparel company seeks independent sales reps serving the
medical community
San
Clemente, Calif., April 10, 2009 -- Medelita™, maker of
breakthrough medical apparel for female clinicians, today announced
the addition of its wholesale division. Based on successful web
site sales and enthusiastic responses at medical conferences,
Medelita has created a wholesale division to supply uniform retailers,
medical offices, medical clinics, hospitals, and medical schools.
With the support of leaders in the fashion and textile industries
who share the vision, Medelita has, in a very short time, created
a new standard for fashion, fit, and function within the medical
uniform industry.
Sales
to female physicians, physician assistants, nurse practitioners,
and medical students, on the web site and at medical conferences,
have shown that there is an even greater demand for Medelita’s
lab coats and scrubs than originally estimated.
“Having
the opportunity to build a new sales organization around a product
line that is so demonstrably superior to what’s currently
out there in the marketplace is an opportunity that rarely comes
along in someone’s career,” said Joe Francisco, vice
president of sales, Medelita. “Because the product line
is so innovative, in so many ways, the cost of manufacturing and
our price points are naturally higher. We’ve validated our
products’ demand and confirmed that the price points were
set correctly. We found the magic number. “
Francisco
will head up the new division, bringing to his post, years of
experience as a national sales executive managing sales staff
and independent dealers and distributors.
At
the foundation of Medelita’s sales force will be independent
sales reps assigned to specific geographic territories. Although
this model is early in its development, the program has piqued
the interest of individual sales representatives, rep groups,
and international group purchasing organizations that have experience
selling to the medical community. Some will focus on retail uniform
shops while others will focus on specific medical specialties,
individual medical offices and institutional buyers. To date,
12 geographic territories have been assigned.
As
the wholesale program expands, Medelita will introduce programs
specifically designed to support the company’s reps as they
enter the vertical markets within the medical community. The beauty
of the program is its no frills method to overcoming any conceivable
objection that a buyer could raise. Experience has shown that
the best way to overcome objections is to simply ask them to try
on a Medelita lab coat or scrubs. The product literally sells
itself.
For
more information about Medelita Wholesale, contact Joe Francisco
at joe@medelita.com.
About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare
professions present themselves at work by offering the highest
quality, best fitting, and most comfortable medical apparel available,
including lab coats , womens lab coats, womens
scrubs and medical
scrubs. Medelita caters to professional women who want their
uniforms to embody the poise and confidence already displayed
from within. For more information, visit our website at http://www.medelita.com
or call (877) 987-7979.
# # #
Contact Details:
Joe Francisco
Medelita LLC
joe@medelita.com
(877) 987-7979