Topshop announce opening of flagship store in New York City
Released on: April 3, 2009, 5:51 am
Author: Marianna Friedman
Industry: Apparel & Fashion
New York City is waiting in anticipation for the launch of
Topshop/Topman's debut American outlet, due to open on Broadway April
2nd. US-based fans of the brand will now be able to browse the store's
high-fashion high-street collections in their very own flagship store,
making transatlantic pilgrimages to the Oxford Circus destination a
tale of urban folklore.
Alongside the mainline collections, American customers will be able to choose from
all the key collaborations currently available in the UK.
The latest Kate Moss Topshop collection for SS09 will launch on 2nd April, to coincide with the New
York store launch, and will include four special pieces featuring prints from the
Liberty design archive.
Continuing Topshop's ongoing support of innovative British designers, new capsule
collections by Preen, Jonathan Saunders and Richard Nicoll will also be available
for the store's New York-based customers, together with Topshop Unique, the
store's now famous design-led collection which currently shows on schedule at
London Fashion Week. Following at the end of the month, Topshop will also introduce
a new collection by Barbara Hulanicki, which will feature modern, feminine pieces
inspired by Hulanicki's 1960s BIBA heritage.
At 11.00am on 2nd April the doors will be thrown open for the first time by Sir
Philip and Lady Green and the store's special guest, Kate Moss.
Once in-store, those who spend $100 or more will receive a free limited edition
T-shirt emblazoned with a Union Jack crown motif, there'll be a Style Studio on the
shop floor serving scones and jam and helping with customers' style dilemmas, and
customers will be able to enjoy complimentary pampering from Make Up For Ever,
Valley and Woodley & Bunny. Also everyone will be invited to enter a competition to
win an all-expenses-paid trip to London Fashion Week.
The new store will be equally as exciting on the outside as the inside. The windows
will be designed and conceptualised by celebrated British illustrator Jo Ratcliffe,
whose work has been included in British Vogue, The Guardian and GQ. Jo's windows
will incorporate iconography reflecting the two worlds of fashion and the great
Famous for its high level of customer service, Topshop will also be bringing its
complimentary Style Advisor service to New York, providing customers with expert
guidance on dresses, fashion leggings, hotpants, new trends, Topshop must-haves and insider knowledge to suit personal styles.
Whether it's a wardrobe update, advice on the perfect party outfit or simply hassle
free shopping, customers can sit back and relax in the VIP shopping suite while the
Style Advisors do all the legwork.
From 11.00am on opening day through to 7.00pm on Saturday, customers and VIP
shoppers can enjoy music provided by the great and good of New York's nightlife,
including The Rapture, Andrew Andrew, The Misshapes, James Murphy (LCD Soundsystem),
The Whip and Late of the Pier.
For those unable to make it to New York, Topshop.com will be offering free shipping
for a week from 2nd April. With 300 new products hitting the site each week,
editorial features providing fashion forecasts and styling tips, along with
Topshop's blog Inside-Out reporting on up-to-the-minute news and events, there's
no need for anyone to miss out.
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green
became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being a fashion authority, having won several
awards for design reputation and new service. Topshop was the first fashion retailer
to show on schedule at London Fashion Week in September 2005 and continues to grow
its reputation for supporting exciting new talent at London Fashion Week.
For further information please contact:
Topshop Press Office
70 Berners Street
(001) 212 966 9065