British Airways Launches Online Comparison Tool
Released
on: July 22, 2009, 8:54 am
Author:
British Airways
Industry: Travel
British Airways is taking the fight for customers to the no
frills carriers by launching a 'value calculator' on ba.com. The new
tool will allow customers to check the true cost of Ryanair and
EasyJet's added charges versus the value of BA's full service.
Richard Tams, head of UK & Ireland sales at British Airways, said: "With BA, the
price you see is the price you pay. It's been well documented that some of the
no-frills carriers charge for a range of 'extras' that we consider to be part of
our core service, from checking in a bag to food and drinks on board. We're just
making these transparent for customers.
"On a round trip customers can be paying up to £375 on Ryanair and £79 on EasyJet
for these 'extras' in addition to their fare. We think people will be pleasantly
surprised when they see what great value our fares offer. The no frills carriers
claim they're always cheaper. Our calculator shows they are not."
The British Airways value calculator can be
customised depending on how the customer is planning to travel. The system enables
customers to select the various features they want for their flights - such as checking in at
the airport or online, selecting a seat 24-hours before they fly, choosing the size
of hold luggage they are taking, or opting for food and drink on board. It also
compares the prices depending on the type of card used to make the payment and the
size of hand luggage allowed on. It will then calculate what Ryanair, EasyJet and BA
will charge in total for those options.
With extra charges of £375 possible on some combinations with Ryanair, British
Airways are looking to make passengers aware that while the price BA advertises is
the price paid by the customer, 'no frills' airlines often charge extra hidden
costs.
About British Airways / British Airways Holidays Ltd
British Airways Holidays Ltd. is a fully owned subsidiary of British Airways plc,
which offers a range of destinations, hotels, car rental and experiences.
With many money-saving special offers available; and the security of travelling with
British Airways, British Airways Holidays Ltd can add peace of mind to holiday
plans. Working very closely with colleagues at British Airways, British Airways
Holidays constantly seeks to exceed customers' expectations, both in terms of the
value for money and quality of the service provided.
British Airways / British Airways Holidays Ltd PR contact:
Katja Cooper
Astral Towers
Betts Way
London Road
Crawley
RH10 9XA
01293 722107
www.ba.com