Debenhams See Fake Flower Sales Soar
on: June 04, 2010, 10:48 am
Debenhams sales figures provides news which could reduce Alan
Titchmarsh to tears, as UK sales of fake flowers soar due to an
increasing number of hay fever sufferers.
Despite the popularity of The Chelsea Flower Show, and gardening programmes on TV,
Debenhams sales figures show that record numbers of households all over the UK are
opting for artificial flowers over the real thing.
It seems that this year in a bid to stop the sneezing and help solve their hay fever
problems, shoppers have increasingly turned to pollen-free alternatives flowers.
Steve Lightfoot, Trading Director for Home at Debenhams, said, "With hayfever
affecting over 12 million people in the UK alone, it's no surprise that we have
seen an incredible 92% rise in sales of our Grey Rose by Jane Packer range."
Hay fever is the result of air currents circulating the pollen released by fresh
flowers, which can irritate the sinuses. Fake blooms enable a room to be enhanced
and personalised without having a pollen infested home - perfect for fighting those
summer time sneezes.
Steve commented, "They're perfect for people who want to have the joy and beauty
of freshly cut flowers in their home - without the expense or the sniffles.”
So far this season Debenhams’ biggest sellers have been the cymbidium arrangement,
followed by a red amaryllis with berries, where even the water looks real. Next in
popularity are the red tulips in bud vase, then the hydrangea in glass bowl followed
by the cream bonsai in black vase.
Steve concluded, "Our fake flowers are virtually identical to perfect blooms found
in only in the very best florists. The subtle colouring of the petals and the detail
of each bloom are identical, and some artificial flowers are even incorporating tiny
slug-sized bites into their designs to create an even more natural feel."
Debenhams is a leading department stores group, and has a strong presence in key
product categories including womens fashion, such as dresses, womens shoes, bikinis,
jeans, men's fashion, home ware, make-up, health and
beauty, accessories, perfume and children's wear. The Debenhams website also
enables customers to shop for items like designer lingerie online 24 hours a day, seven days a
For more media information, please contact:
Debenhams PR Manager - Women's Accessories and Homes
33 Wigmore Street
020 7408 3298