House of Fraser Unveils Daisy Lowe As The Face Of Biba
Released on: September 16, 2010, 3:34 am
House of Fraser
House of Fraser has revealed that the new Biba collection with
be available both in stores and online, with Daisy Lowe being the face
of the brand.
The British model is famed for gracing the catwalks of Vivienne Westwood and PPQ,
and also featured in campaigns for Marc by Marc Jacobs, DKNY and Louis Vuitton.
September 2010 sees the much-anticipated re-launch of the globally iconic Biba
clothing brand. The collection of women's apparel, accessories and jewellery takes
inspiration from the original Biba themes of 1930's Hollywood glamour, synonymous
with signature prints, maxi dresses and mannish tailoring.
Executive Brand Director for House of Fraser, Matt Chambers said: "We chose Daisy
Lowe as the face of the Biba campaigns for PR and Advertising because she is
effortlessly stylish, unique and eclectic, but most importantly British. She also
helps to make this iconic fashion label, with great heritage, relevant to our
Executive Director of Womenswear & Accessories for House of Fraser, Stephanie Chen
said: "Daisy Lowe embodies new Biba – she is confident, fashionable and glamorous
with a very distinctive look that we feel perfectly complements new Biba. She is
also very passionate about the brand having her own archive pieces in her wardrobe
and genuinely loves the new collection which was really important to us."
Daisy also commented: “It was a huge honour to be asked, I’ve been a fan of the
brand since I was very young. When I started my modelling career, and when I first
started to understand clothes, Biba was one of the first names that cropped up. I’ve
always really loved Biba so when I was asked to be part of the campaign I was just
Daisy will appear in both the advertising and PR campaigns showcasing the collection
of women's apparel, accessories, and jewellery, both costume and fine. The new Biba collection is a modern and contemporary line which takes inspiration from the
original brand and signature archive prints.
The collection will be exclusive to House of Fraser and available in 35 stores
nationwide. There will be 10 Biba boutiques in the following locations: Belfast,
Birmingham, Cardiff, Dublin (Dundrum Shopping Centre), Glasgow, Edinburgh
(Jenner’s), Manchester, Sheffield (Meadowhall Shopping Centre), London Oxford Street
and London Westfield.
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK
and Ireland and a fully transactional website. As one of the best known names on the
high street, House of Fraser has presented customers with an unrivalled nationwide
department store for more than 160 years. The company was acquired by the Highland
consortium in November 2006 marking the beginning an exciting new chapter in its
history. The group has annual sales in excess of £1.25bn and employs 6,500 House of
Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and
125,000 individual products including Biba tops and Biba dresses.
Online Acquisitions Manager
House of Fraser
27 Baker Street
020 7003 4102
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