Debenhams Reveals Formula For Perfect Pair Of 'Drop-A-Dress Size' Shoes
Released on: November 04, 2011, 5:58 pm
Debenhams has announced its formula for how to drop a dress
size in seconds. According to the retailer, if chosen carefully, a mere
pair of shoes can have a dramatic slimming effect on the wearer -
creating the illusion of having dropped a dress size.
The slimming effect is so apparent that, when asked to guess the dress size of the
same woman in two images, people shown the image of her wearing the slimming shoes gave an average of one dress size smaller than
those shown a picture of her without the magic shoes on.
Debenhams technologists created the formula when they noticed an onslaught of
celebrity women, including Kate Middleton, Victoria Beckham and most recently Ed
Miliband's wife Justine wearing similar nude high heels.
The formula for the perfect pair of slimming shoes is as follows: (colour + platform
+ height + heel width) - ankle strap = slimming, or as it is written in short-hand:
(C + P + H + HW) - AS = S.
For those wanting to look slimmer in their dresses, they must first choose a nude coloured
shoe which matches their skin tone. This works as an extension of the leg. Platforms
should be concealed and should have at least a centimetre in depth to ensure maximum
Heel height is critical and it is advised that women choose three-inch or higher
heels. This provides added height and instantly gives a slimming effect. Heel width
should also be considered. Thick heels draw the eye and break the illusion, so
stiletto heels are recommended.
The final aspect of the formula is ankle straps. According to the formula, ankle
straps should be avoided at all costs as they cut the leg short, making them look
shorter and wider.
The formula combines a combination of tricks that give the impression of lengthened
legs and tighter thighs while encouraging the torso to be pushed out, in turn
flattening the stomach.
In response to the slimming formula, Natelle Baddeley, head of accessories for
Debenhams, said: "It seems that performing magic tricks is no longer reserved for
the likes of Dynamo and David Blaine.
“If followed to the letter, this formula gives women the chance to walk in the shoes
of the famous tricksters of our time - creating a slimmer silhouette in an
Natelle Baddeley continued: "This is a diet in a shoe. Once you have found the
perfect pair all you need to do is slip on your shoes to instantly transform your
silhouette. It's the perfect party cheat."
High profilers who currently benefit from this sneaky cheat are A-listers such as
Beyonce Knowles, Victoria Beckham, Alesha Dixon, Jessie J and Sarah Jessica Parker.
Debenhams is the second largest department store chain in the UK with a strong
presence in key product categories including women's clothing, men's clothing,
childrenswear, furniture and health and beauty. Debenhams operates 167 stores in the
UK and Republic of Ireland. Debenhams also has 61 international franchise stores in
24 countries and six Magasin stores in Denmark.
Designers at Debenhams include Preen, Dune,
Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper
Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi,
Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John
Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.
33 Wigmore Street
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