Yepme releases their Brand Anthem music video with Farhan Akhtar

Released on: May 30, 2014, 2:22 am (EDT)
Industry: Small Business

New Delhi, -- /EPR NETWORK/ --, India’s first online fashion brand today released the Farhan Akhtar Yepme Anthem music video. India’s pioneer filmmaker and actor, Farhan Akhtar, as Yepme’s brand ambassador worked in association with Ehsaan-Loy to produce the catchy-upbeat Yepme Anthem called “Tension Kyu Lete ho Yaar”. The music video will feature Farhan in cheerful and young avatar in an endeavor to capture the essence of Yepme’s prime target audience – style conscious youth between the ages of 20-29 Years. The video also portrays the controlled laid back attitude of working class youth who have the ability to maintain the perfect balance between various parts of their lives.

Yepme has created a special page for all Farhan Akhtar activities and named it “Farhan Akhtar Board”. You can check it @

Mr. Vivek Gaur, CEO, expressed his immense pleasure to have Farhan over board. The Yepme ideology is democratizing fashion in India to ensure that everyone, even in the farthest corner of the country have access to the latest trends in footwear, apparel and accessories at affordable price points. Farhan is already an iconic figure amongst Indian youth and his being there will radically increase the motivating Yepme ideology. Farhan himself being a singer-songwriter, actor, director, a multi-talented artist, sets a class apart and a reputed public figure for the young.

Farhan himself was excited being in alliance with and supported the fact that fashion should be affordable and accessible to everyone. Farhan also said that for fashion to effectively propagate it has to come above the limitations like haute couture and shipping which Yepme exceling at already. The fast-fashion model ensures that people are in sync with international fashion. Along with the alliance, Farhan said, he was eager to see how the audience reacts to the whole concept. The song is appealing and coupled with a video that every young man/woman can relate to, brings forward the ideology capably.

United in August 2011, Yepme is India’s First Online Fashion Brand which gratify stylish wishes if young men and women aging between 20 to 29 years. It services in over 1000 cities monthly and delivers above 500,000 articles to consumers every month.

A fan following of over 5 million on social media platforms, created unmatched benchmarks in the ecommerce, specifically fashion industry. Yepme was acknowledged as one of the top start-ups to watch out for by Forbes, for transforming e-commerce industry. Amongst fashion brands, Yepme has both high & most dynamic social engagements on Facebook. It has also been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailin India.

Centered in Gurgaon, the company bears a well-built foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex-Unilever), Sandeep Sharma (ex-Accenture) and Anand Jadhav (ex-Pantaloon). The brand wants to target the global audience next by providing affordable Ethnic clothes to NRIs living in the USA. is the venture they will be pouring their energy to propagate the Yepme message over a global platform.
To know more and Buy Farhan Akhtar’s YepMe Dress Collection please visit @

Contact-Details: 312 F Centrum Plaza, Golf Course Road, DLF Golf Course Rd, IILM Institute, Sector 53,gurgaon


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