Boots joins Pampers and UNICEF in 2008 tetanus vaccine initiative
on: October 30, 2008, 6:49 am
Release Author: Boots
Release Summary: Boots is joining the Pampers and UNICEF tetanus
vaccine initiative for one month during the forthcoming campaign.
Release Body: Boots has announced that it is
joining the Pampers and UNICEF
tetanus vaccine initiative for one month during the forthcoming
year maternal and newborn tetanus kills approximately 30,000 mothers
and 140,000 babies around the world. This is equivalent to one
baby dying from tetanus every three minutes. In 2007 Pampers created
a campaign to support UNICEF by supplying funding
for tetanus vaccines in developing countries through the sale
of its nappies.
has pledged to join this year's campaign for 4 weeks of the three
month campaign. During this time Boots will match
the donation made by Pampers on the sale of Pampers
nappies sold through Boots stores.
This means that for every specially marked Pampers pack sold in
Boots stores, the funding for two vaccines will be donated to
UNICEF, rather than one.
Gardner, Boots Buyer for Baby said; "Maternal
and newborn tetanus was eliminated in the developed world almost
50 years ago and it is shocking that this disease can turn the
joy of having a baby into tragedy in more than 40 countries still
today. The Pampers project with UNICEF can transform lives and
Boots is delighted to be joining this initiative and hopefully
help to make a real difference to families' lives."
provided UNICEF with the funding for over 15
million tetanus vaccines. This year, with support from companies
such as Boots, Pampers is hoping
to provide the funding for 32 million vaccines to help UNICEF
support countries in eliminating maternal and newborn tetanus
Pampers and UNICEF campaign runs from
October to December 2008 and Boots joins the campaign for four
weeks from late October **.
Brand Manager, Usama AlQassab, commented, "The
Pampers-UNICEF campaign is now in its third year in the UK, and
year-on-year we have increased the target of the number of vaccines
we want to raise. Matched contributions, such as the campaign
Boots are committing to, are a critical factor for us to reach
this year's target of 32 million vaccines".
UK spokesperson Mayaz Rahman said: "It is unacceptable
that maternal and newborn tetanus still claim approximately 170,000
lives every year, even though they are easily preventable diseases.
Our partnership with Pampers is invaluable in helping us to support
countries in eliminating maternal and newborn tetanus by 2012,
and we are delighted that Boots will be adding its support to
the initiative for four weeks."
UK - registered charity number 1072612 - is on the ground
in over 150 countries and territories to help children survive
and thrive, from early childhood through adolescence. The world's
largest provider of vaccines for developing countries, UNICEF
supports child health and nutrition, good water and sanitation,
quality basic education for all boys and girls, and the protection
of children from violence, exploitation, and AIDS. UNICEF is funded
entirely by the voluntary contributions of individuals, businesses,
foundations and governments.
Boots is the UK's leading retailer of beauty and health products,
products, with thousands of products from prestigious brands.
Pharmacy Superintendent is responsible for healthcare advice provided
within the Boots Pharmacy pages of Boots.com. Boots.com is the
trading name of Boots UK Limited (reg. 928555) an Alliance Boots
company. All other information and advice on boots.com is the
responsibility of Boots UK Limited.
Notes to editors:
* UNICEF and the World Health Organisation (WHO) believe that
the elimination of maternal and newborn tetanus could be achieved
Boots involvement in the campaign runs for four weeks from 22nd
October 2008. For every special pack purchased in Boots between
22/10/08 and 18/11/08, Procter & Gamble and Boots will both
donate 3.5p to UNICEF UK which will enable UNICEF to purchase,
for example, 2 tetanus vaccines.
Details: Boots PR contact:
0115 959 5995