Prudential reports Britons seeking home comforts this Christmas
on: December 18, 2008, 8:42 am
Release Author: Prudential
Release Summary: Prudential Lifetime Mortgage research finds that
more than one in four Britons will head to parents or in-laws
homes during the festive season
Release Body: Prudential Lifetime Mortgage reports
the traditional family Christmas is set for a comeback this year,
with more than one on four (28 per cent) of British adults intending
to spend Christmas day at parents, in-laws or relatives homes.
findings, from new research conducted for Prudential
Lifetime Mortgage, reveals that just one per cent
of British adults intend going to a hotel or restaurant for Christmas
day and just two per cent are going on holiday.
to the Prudential,
the family home is set to feature heavily in plans for the entire
festive period with more than one in three British adults (37
per cent) intending to spend time over the festive period at their
parents or in-laws homes. Of these people more than half (51 per
cent) said they are going to parents/in-laws homes as they see
it as a hub for the family to get together. 32 per cent said they
like getting their Christmas meal cooked for them. 28 per cent
said spending time at their parents/in laws homes makes Christmas
feel more like a holiday and 22 per cent said going to their parents/in-laws
home reminds them of their childhood.
For over a quarter of the nation the family home will be the Christmas
venue of choice as people look to tighten their belts this Christmas.
The findings reveal that 40 per cent of British adults say they
will spend less on Christmas this year.
Haggart, Director of Lifetime
Mortgages, Prudential stated: "While it
is inevitable that many people will be looking to cut back this
Christmas, that doesn't mean that Britain will be spending the
festive period mired in gloom. Millions of people will be spending
more time together as a family and for many that means going to
their parents or in-laws to enjoy Christmas in the family home.
Haggart continued, "The findings underline the emotional
importance of the family home to the entire extended family and
at a time when many households will be looking at ways to boost
their income, downsizing is not only a challenging proposition
in a flat housing market, but could also potentially remove the
enjoyment experienced by the rest of the family when visiting
the family home. An option is for people to explore whether an
release plan could help them gain an income from their property
while still being able to continue living in it."
information contained in Prudential UK's press releases is intended
solely for journalists and should not be used by consumers to
make financial decisions. Full consumer product information can
be found at www.pru.co.uk
- Ends -
Notes to editors
ICM interviewed a random sample of 1050 British adults aged 18+
from its online panel between 7th -9th November 2008. Surveys
were conducted across the country and the results have been weighted
to the profile of all British adults. ICM is a member of the British
Polling Council and abides by its rules. Further information at
Established in 1848, Prudential plc is an international financial
services company with a product range which extends from personal
banking, insurance, pensions and retail investments, to institutional
fund management and property investments.
the UK Prudential is a leading life and pensions provider with
around seven million customers.
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