Hollywood Stars Enjoy Swag Bag Heaven at 2010 Golden Globe Awards
on: January 15, 2010, 6:14 am
Snack Alliance Inc.
Award trophies are nice, but what do big name movie stars like
Kate Winslet, Matt Damon, Penélope Cruz and Hollywood party-goers
really crave besides a little extra attention?
How about those swanky loot bags loaded up with ultra-premium goodies handed out at
different venues held before the 67th Golden Globe ceremonies happening this Sunday
in Beverly Hills, California.
This year a number of Canadians representing a variety of premium lifestyle products
will be on hand to showcase their wares during ceremonies leading to the Awards
night, including a reception sponsored by the Canadian Consulate.
One of the trophy products included in the swag bag extravaganza is riceworks®, the
Gourmet Brown Rice Crisp from Vancouver-based Snack Alliance Inc. The riceworks®
snack is one of the carefully chosen premium Canadian products tucked away in the
posh swag bags that award winners, nominees and select party-goers receive when they
drop by the Oh Canada gift lounge at the Beverly Hills Peninsula Hotel prior to the
“Everybody loves the swag bag hoopla, and it’s a fabulous way to showcase our
gourmet products,” says Tricia Ryan, Director of Marketing for riceworks®, and
leading promoter for the brand. “We’re joining other premium products like Heather
Stewart’s famous Lilyfield Cakes and Jamie Macfarlane’s Northern Ice Vidal Icewine
as prime examples of what Canada brings to the world’s table. We’re in good
A Perfect “Oh Canada” Launch Party
A number of nominated Canadian actors and film directors including Christopher
Plummer and Jason Reitman have been invited to attend the Canadian Consulate
sponsored event where riceworks® will be touted and tasted.
For Ms. Ryan, the chance to meet and schmooze some big names affords her the
opportunity to also promote “Show Us Your Goodness,” a riceworks®-sponsored social
campaign that invites consumers to nominate and vote online for the charitable
program they believe has gone the extra mile to “serve the greater good.” “Not only
will we have a chance to show off our products, we’ll have a chance to spread the
good word for our charity program,” says Ms. Ryan.
Contest details are available at www.showusyourgoodness.com.
About Snack Alliance Inc.
A privately owned company, Snack Alliance Inc. is a market-leading provider of
branded and private label snack foods in North America. The firm's signature
product, riceworks® Gourmet Brown Rice Crisps, is a gluten-free snack that has won
kudos from the celiac community. For those who need to live a gluten-free lifestyle,
riceworks is a tasty and popular snack alternative.
Contact Details: Tricia Ryan
Snack Alliance Inc.