Europcar Reveal The Cost Of Dormant Urban Cars To Motorists
on: June 01, 2010, 6:48 am
Europcar has revealed new research that shows the cost of
dormant urban motors is £65bn.
Parked cars clogging up residential roads in the UK’s cities is a long-familiar
sight, but the cost of dormant urban motors (DUMs) is today revealed to be £65bn a
According to new research by Europcar, which has just launched its free WeDeliver
service of vehicles to
customers' door, car ownership for the time-poor city dwellers costs them £3.50 for
every mile they cover - excluding fuel.
On average a city car owner only spends 4 hours, 40 minutes at the wheel each week -
meaning that their car remains parked for 97% of the time**.
With the depreciation of their car***, and the cumulative with costs for
maintenance, insurance, fines and parking totalling £5,328.96 a year, it’s no wonder
that nearly half (48%) would sell their car if there was a convenient alternative to
The nature of city life also means that two thirds (66.6%) of car owners still
regularly opt to use public transport, cycle or walk to cover short distances and
avoid congestion or parking stress.
Over half (51%) admit that expense is the most stressful part of owning a car, a
quarter (24%) cite maintenance, while 44% say that their car has been damaged or
vandalised due to being left parked outside for prolonged periods of time.
Catriona Lougher, Marketing Director at Europcar
commented: "This research shows how busy lifestyles and the nature of urban living
and travel has filled out cities with dormant urban motors.
"Europcar has developed a free weDeliver service as a solution to this trend,
meaning would-be motorists can have a vehicle dropped off at their door at a time
that suits them and picked up again when they’re finished with it - for free. That’s
perfect for Brits in cities who feel they don’t use their car often enough, but want
the freedom of a car when they want do to travel."
WeDeliver can be the perfect stress busting solution for the city dweller. The new
service includes free delivery within 15 miles of an address and offers a rather
speedy one hour delivery window even in Britain’s busiest city, London. To make
things even easier customers can now have their car delivered to a home, business or
even hotel address**** making car rental queues a
thing of the past.
- ENDS -
Notes to editors:
Survey commissioned by Europcar and carried out by OnePoll, across 3,000 Britons
living in the UK’s top cities by population.
* Calculation based on the UK’s top 10 cities by population
** The average city-dweller’s car is used for 4.6 hours per week
*** Depreciation calculated with What Car? depreciation tool, using models across
Ford, Volkswagen, and Honda ranges, based on average car ownership of 3.3 years
according to survey results.
**** Central London Hotels only
-Free delivery and collection when hiring a car for two days or more.
-Free delivery within 15 miles of the nearest station
-One hour delivery window
-Delivery within central London now available
-Delivery to a home, business or hotel address
Can be used in conjunction with Airport Connect for an even easier transfer. For
more information: http://www.europcar.co.uk/EBE/module/render/weDeliver
Europcar is the European leader in passenger car and light utility vehicle rentals.
The company serves business and leisure customers throughout Europe, Africa, the
Middle East, Latin America and Asia-Pacific. Excluding franchise operations, in 2009
Europcar signed 9.5 million rental contracts, with 7,000 employees and a fleet
exceeding 190,000 vehicles.
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