Search Engine Optimisation Experts QueryClick Welcome The Intellectualism of Google Search
Released on: December 23, 2010, 2:14 pm
Internet & Online
Google has long dominated the search culture in society,
providing solutions to all manner of queries. Whether you need
directions, a plumber or a birthday present, for many the first stop is
Google. It has entered into the social lexicon as a synonymous term
for search itself; to “Google” something is to find the answer to your
The search engine giant has taken a step further into our lives recently with the
development of their 'Culturomics' tool. This searchable database of over 5m
digitised texts allows Google to compare and analyse the significance of certain
words, phrases and concepts within the context of culture, dependant upon their
relative proliferation throughout the literature.
The tool represents a new dimension in search, providing insightful information on
society in addition to simply presenting users with suggested solutions to arbitrary
questions. Of course, Google has always utilised various algorithms in their quest
to organize SERPs into an order based on relevance, however, the latest undertaking
offers the means to engage with that order in a more analytical and in-depth manner.
A QueryClick spokesperson commented on the new approach
to cultural research:
“The computational analysis of cultural trends is not a new phenomenon, but the
Culturomics tool represents the most comprehensive and widely available instance of
such an approach to sociological study. Using the tool, research into linguistic
development as well as cultural shifts can be studied with ease.”
For instance, a quick comparison of the proliferation of Elvis Presley and Frank
Sinatra over time shows that the latter was theoretically the most
popular/famous/written about of the two until the late 1980s. After this point
Elvis took over and has remained more culturally significant since.
In addition to the culture comparison tool, Google has also developed the Reading
Level function, available within the Advanced Search options. The process allows
users to set their reading level to either basic, intermediate or advanced depending
on the complexity of results they seek. This filter then separates the wheat from
the chaff so to speak, and purports to offer a more relevant group of results based
on the user's reading level.
The results can sometimes cause concern with regards to their implications however.
For example, a search for 'biology' on the advanced level returns the wikipedia
page for the term, whilst the basic results allocate top spot to a video of the
Girls Aloud song entitled 'Biology'. From this it seems that if you don't like
complex biology, you must either be a girl, prefer pop music, or both.
However, the new functions are a highly useful addition to Google Search according
to SEO experts QueryClick:
“With the development of these tools however, Google has provided a means to
research the ever-changing society we live in in a concise, yet relatively
comprehensive manner. Relevance has long been a crucial component of the Google
machine, and here we see this theme reinforced, both in terms of the results we are
presented with as well as the idea of comparing cultural significance over time.”
QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading
figure in UK SEO and SEO web design given the company's bespoke and ethical
approach to business.
QueryClick Ltd (SC342868)
50 Albany Street
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