Admiral Reveals More Than A Quarter Of Motorists Admit To Drink Driving
Released on: July 15, 2011, 9:05 am
Admiral, a leading car insurance expert, has revealed worrying
new research that suggests the number of people drink driving has risen
in the last year. It found that 28% of motorists have driven their car
in the knowledge they were over the legal alcohol limit, up from 24% in
Admiral commissioned YouGov to survey 2,500 drivers for the annual Admiral Survey of
Motorists, which includes questions about drink driving. With summer in full swing
and the temptation to drive after a few drinks in a beer garden or at a barbecue
high, the results raise concerns that the anti-drink driving message is failing to
Many motorists still believe a few drinks before getting behind the wheel won’t
hurt. So while nearly half of those questioned said they would only consider
themselves safe to drive after drinking no units of alcohol, one in ten said they
think they are still safe after drinking three or more units.
When it comes to gender, men appear to be far more likely than women to drink and
drive. 37% of men said they have driven while over the limit, compared with 16% of
women, and 16% of men said they think they are still safe to drive after three or
more drinks, compared with just 1% of women.
Roger Singer, head of road safety charity DDE+, gave his thoughts on why drink
driving is such a concern in the summer: "Firstly, and it seems too simple, it's
warmer, so try not to drink alcohol for thirst - have a pint of squash first and
then savour that pint of lager or glass of wine at a more leisurely pace.
"Secondly the drinking episodes can be longer, we start stoking up the lunch-time
BBQ about 11am on Sunday morning sampling the bottled lager to make sure it's up to
standard at the same time. We're finishing the last of the Rosé as we are clearing
up at midnight. Without realising it we've consumed a total of 29 units - it's
only a beer or a glass of wine an hour but it means we won't be able to drive till
Another major risk highlighted by Admiral’s research is the number of people who
admit they have driven the morning after drinking heavily the night before. Nearly
a quarter of motorists admitted they have done this while they suspected they were
over the limit, while a further 16% are unsure if they were safe to drive.
Sue Longthorn, managing director of Admiral, said: "These statistics are a real
concern; the number of people who say they have driven while over the limit is up
from last year and stands at nearly three out of ten motorists. We just want to
highlight these figures and point out why it is never worth the risk.
"Motorists who get caught drink driving could also find it difficult to get
insured. They will at least find their car insurance
premiums have increased, and this increase could be significant, and in some extreme
cases they could even be refused insurance completely."
More information on this and the rest of Admiral’s Annual Survey of British
Motorists can be found at www.admiral.com/surveyofmotorists.
Notes to Editors:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was
2,500 adults who have a driver's licence and at least one car in their household.
Fieldwork was undertaken between 6th - 9th May 2011. The survey was carried out
Admiral, (a trading name of EUI Ltd) launched in 1993, and is part of Admiral Group
plc. It was set up to target those motorists who traditionally pay higher than
average premiums, including those under-35, living in cities or driving hot hatches.
029 2043 4333
Back to previous page
Submit your press release