Confused.com Reveals Over A Quarter Of UK Motorists Have A Pet Name For Their Car
Released on: August 01, 2011, 1:56 pm
Confused.com has revealed new research that shows 33% of car
owners initiate a daily car-versation with their motors, talking to
them not only about day-to-day matters and their frustrations on the
road, but also about relationships and personal problems.
The average UK motorist considers their car to be female, with a personality that is
sensible (25%), cute (8%) or playful (7%). Findings also confirm that 16% of men see
their cars as women, choosing words such as sexy (6%) and mischievous (5%) to
describe the personality of their vehicles.
Peter Collett, Psychologist and author of 'Driving Passion - The Psychology of The
Car' suggests that naming your car can reduce the risk of incidents on the road.
"A majority of car owners feel the need to give their car a distinctive name,
usually an affectionate title that expresses how they feel about their car and how
they regard it as being different from everyone else’s. The drive to individualise
one's car in this way is very widespread and it also lays the foundation for how
people treat their cars. By giving their car a special name, drivers are treating
their car as something that deserves to be cared for - a friend, a pet, a companion,
sometimes even a lover."
So, to encourage the nation to care for its cars, Confused.com has developed an
online car name generator, which
automatically generates a name for the user's car. Customers simply answer a few
questions about their motor such as colour, personality, number of years of
ownership to generate a name. User's will also be able to print out a certificate,
which can be kept with vehicle documents or passed on to the next owner.
Gareth Kloet, Head of Car Insurance: at Confused.com
said: "Nearly one fifth of motorists who name their cars believe it encourages them
to be more careful on the roads. We have nicknames for our friends, partners and
even pets so why not our cars. Drivers with an emotional attachment to their
vehicles are more likely to take better care of it on and off the road. We're
calling for all motorists to use the car name generator, and start caring for your
Additional findings from the survey also uncovered a variety of unusual pet names
for cars including Albie the great, Baldrick, Claris, Elektra, Lemmy, Michaelangelo,
Snoop, Talulah, Florence (the machine) Horatio, Fadgehammer and Yannis.
Confused.com was the UK's first price comparison site for car insurance.
Confused.com is one of the biggest and most popular price comparison services.
Launched in 2002, it generates over one million quotes per month. It has expanded
its range of comparison products over the last couple of years to include
electricity prices, home insurance, travel
insurance, van insurance, breakdown cover and to compare utilities, as well as
financial services products including credit cards, loans, mortgages and life
Confused.com is not a supplier, insurance company or broker. It provides a free,
objective and unbiased comparison service. By using cutting-edge technology, it has
developed a series of intelligent web-based solutions that evaluate a number of risk
factors to help customers with their decision-making, subsequently finding them
great deals on a wide-range of insurance products, financial services, utilities and
more. Confused.com's service is based on the most up-to-date information provided
by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock
Exchange in September 2004. Confused.com is regulated by the FSA.
029 2043 4382
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