U.S. Women’s Clothing Market Analyzed with Consumer Changing Trends and Key Players Strategies

Posted on 2017-08-16 by Mark Hub in Apparel & Fashion // 0 Comments

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Albany, US, 2017-Aug-16 — /EPR Network/ — Clothes are one the indispensable needs of all mankind, and fashion clothing is always on demand throughout the seasons. A new report, focusing on consumer attitudes toward clothing trend along with price and quality of clothing has been analyzed for the U.S. market and broadcasted to the wide repository of Market Research Hub (MRH), with the title of “U.S. Women’s Clothing Industry – July 2017”. The report offers a detailed analysis of the current market trends covering key factors, opportunities and challenges that will impact the market growth in the coming years. With an extensive forecast period of 2017 to 2022, the study analyzes growth prospects, which covers total U.S. sales and fan chart forecast of women’s clothing.

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Over the last five years, steady hiring and rising pay made Americans more confident and willing to spend. Fashion is one of the important aspects of women’s wear and it keeps on changing. Women 18-34 are the most engaged in the category. It has been analyzed that, in the women’s wear market brand loyalty and brand recognition is the keys for a successful business. While the report majorly focuses on women, discussion of purchases by men is included. The study analyzes that women’s wear commands lion’s share, but menswear outpacing in growth because of growing interests of women towards shopping for clothes. Clothing in this study covers following categories including jeans, T-shirts, sweaters, dresses, blazers, tops, bottoms, skirts etc. Active wear is a bright spot in this fragmented sector, finds the study.

In U.S., the women’s clothing market will be supported by a growing female population and a strengthening economy in spite of continuing obesity rates. Obesity remains a key issue in this market. As per the current findings in 2017, market strength is weak. While the US women’s clothing market is definitely large and growing, the growth is incredibly stifled. Sales should reach $170.6 billion this year, basically flat in comparison to 2016. This continued slow pace is also expected for the foreseeable future. The research also adds that nowadays, what is old is the new trend again, which is a major trend for the market.

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The report analysis various market factors, along with some issues and opportunities. Growing female population is one of the prime factors for the market. Additionally, the research also finds that Mobile device ownership reaches new heights. On the other hand, obesity dilemma worsens, bringing more demand for plus-sized clothing. Also, consumers maintaining balanced approach when it comes to finances. Most women see clothes shopping as fun, social and a chance to try new styles, as long as the price is right. As per the research findings, younger generations with their inclination to be more engaged and excited about clothes shopping could revitalize the market as long as retailers offer apparel items they actually like and prices they are willing to pay.

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