Global Marketing Analytics Market – Software Platform Component Segment Remain Dominant

ALBANY, USA, 2018-May-07 — /EPR Network/ —The global marketing analytics market is gaining from the unprecedented benefits of marketing analytics that marketers leverage to evaluate the outcome of their efforts. Marketing analytics not only help marketers comprehend lead generation and sales analytics, it also provides valuable insights about customer preferences and trends. Moreover, marketing analytics solutions enable marketers to oversee online marketing campaigns and evaluate their respective success outcomes, which helps them to allocate money for the most successful campaigns.

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Marketing analytics involves measuring, analyzing, managing, and controlling the performance of a marketing campaign in order to maximize the effectiveness of a campaign and optimize return on investment (ROI). Marketing analytics solutions are also used by marketing managers to plan and execute marketing activities based on analytics obtained for need for enhanced content sharing and enhanced customer involvement on social media channels.

A report by Market Research Reports Search Engine (MRRSE), forecasts the global marketing analytics market to be evaluated at US$2,109.6 mn in 2017. Expanding at a pace of 14.3% CAGR for the 2017-2022 forecast period, the market is estimated to be worth US$4,108.2 mn by the end of 2022.

Global Marketing Analytics Market: Market Dynamics

The analysis of the global marketing analytics market presented herein is obtained as a result of an extensive research phase followed by inputs received from industry experts. The estimates presented herein take into consideration social, economic, and technological growth indices coupled with current market dynamics that will influence growth of the marketing analytics market during the forecast period.

In addition, the report comprises growth trend of each key segment along with growth strategies of key companies that will help them attain competitive gains. Also, the report provides insights about key growth trends and their impact on the market. This is followed by a comprehensive value chain analysis for the marketing analytics market. It entails various participants in the demand supply logistics which comprises raw material suppliers and distribution channels in the value chain in this market.

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Global Marketing Analytics Market: Market Segmentation

The report studies the global marketing analytics market on the basis of component, deployment, application, industry, and region. The segments of the market based on component are software platform, professional service, and managed service. On the basis of deployment, the market is segmented into SaaS and on-premise. By application, the segments into which the global marketing analytics market is divided are social media, content optimization, campaign management, email marketing management, and other application.

In terms of industry, the segments of the market are retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others. Each of the key segment is analyzed at length in this report and valuable insights at macro and micro levels.

Global Marketing Analytics Market: Competitive Analysis

The report examines the competitive landscape of the global marketing analytics market providing details of the current competitive hierarchy and how it is expected to change over the forecast period.

Tableau Software, GoodData, Google Inc. Adobe Systems, Salesforce, Neustar, IBM Corporation, Oracle Corporation, Pega-Systems, and Teradata Corporation are the key companies operating in the global marketing analytics market that have been profiled in this report.

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