Insights on Global Energy Drinks Market Offering Trends, Share, Size, Growth until the End of 2020

Posted on 2018-07-04 by Mark Hub in Food & Beverage, Industrial // 0 Comments

Fact.MR

Dublin 2, Ireland, 2018-Jul-04 — /EPR Network/ — Increasing demand for energy drinks among athletes continues to be a key driving factor for the global market; however, high caffeine content continues to remain a key impediment. According to a recently published report by Fact.MR, the global market of energy drinks is projected to represent more than US$ 37,000 Mn by 2022-end.

Factors Fuelling Growth of the Global Market

The global energy drinks market continues to grow on account of a host of macroeconomic and microeconomic factors. Consumption of energy drinks is largely concentrated among athletes and sportspersons. Energy drinks remain a popular source of instant nourishment and refreshment and they have remained popular among consumers who indulge in strenuous activities.

According to Australian Institute of Sports Nutrition, the high content of carbohydrates in energy drinks helps athletes in recovering lost nutrients quickly. Energy drinks are high in ergogenic acid, which can help in revitalizing the body.

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In addition to the ‘athletes’ demographic, demand for energy drinks is also significant in the healthcare sector. Energy drinks contain niacin, which helps in management of arthritis and low blood lipids. High content of pantothenic acid in energy drinks also helps in management of allergies, skin disorders, anxiety, and stress.

Although the outlook on energy drinks market remains positive, concerns about the potential side-effects of energy drinks have meant that more consumers are shifting to natural and organic drinks. There has been a significant shift in consumer behavior towards drinks that have been manufactured from natural ingredients. Changes in perceptions among consumers can lead to dip in global sales of energy drinks.

Modern Trade to Represent a Dominant Segment

As per a recently published report by WHO, consumption of alcoholic beverages is expected to remain high in several regions except Western Pacific region, particularly China. The alcoholic segment is expected to witness the highest revenue growth, accounting for over US$ 8,000 Mn in the global energy drinks market by the end of 2022. This segment is expected to register the highest CARG in the global market throughout 2022.

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With increasing prevalence of diabetes, demand for organic energy drinks is expected to remain high. The organic segment on the basis of nature type is expected to witness robust CAGR in the global market throughout 2022. In terms of revenue, the non-organic segment is expected to represent over US$ 7,000 Mn in the global energy drinks market by the end of 2017.

Sales of energy drinks through the modern trade segment on the basis of distribution channels is expected to generate the highest revenues, accounting for over US$ 5,000 Mn by the end of 2022. However, the e-commerce platform is expected to register the highest CAGR in terms of sales in the global market through 2022.

Consumption in the Healthcare Industry

Several ingredients in these energy drinks contain ingredients that are expected to benefit the health of consumers. These drinks have high content of vitamin B, which enables the consumer in fighting heart diseases and cancer. Attributed to high niacin content, these energy drinks enable the consumers to relieve lower blood lipids, and arthritis pains. These drinks also contain pantothenic acid, consumption of which helps in healing skin disorder, stress, allergies, and anxiety. Furthermore, demand for energy drinks remain high attributed to surge in riboflavin content, which helps in treating blood disorders, and cramps in muscles. Bound to such factors, energy drinks continue to witness stable demand in the healthcare industry.

Moderate Demand in the Sports Industry

Energy drinks are expected to witness considerable demand among the sportsmen, and athletes for enhanced performance. Attributed to increasing training and practice sessions, consumption of energy drinks is high among the athletes. Moreover, several sportsmen increasingly consume energy drinks in order to enhance performance level, and boost their energy levels. According to the Australian Institute of Sports Nutrition site, the carbohydrate content in these energy drinks helps in enhancing performance as it helps in recovering and increasing energy. Further, the ergogenic aid in the caffeine also enables athletes to enhance performance. Bound to such factors, the energy drinks witness considerable demand in the sports industry positively.

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About Fact.MR

Fact.MR is a fast-growing market research firm that offers the most comprehensive suite of syndicated and customized Food & Beverages market research reports. We believe transformative intelligence can educate and inspire businesses to make smarter decisions. We know the limitations of the one-size-fits-all approach; that’s why we publish multi-industry global, regional, and country-specific research reports.

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