Consumer Wet Wipes Market Report Delivers the Industry Development Scenario and Trends Analysis during 2017-2026

Surging online retailing of wet wipes and tissues, enormous demand for multifunctional wet wipes in compact packages, and growing demand for specialty wipes are key trends influencing growth of the global consumer wet wipes market. Manufacturers of consumer wet wipes are marketing their products online via their own web portals for increasing their product visibility and accelerating their revenue generation. This report, published by FactMR, provides in-depth analysis of the global consumer wet wipes market for the forecast period 2017-2026, and offers key insights about future market direction.

The scope of FactMR’s report is to analyze the global Consumer Wet Wipes Market for the forecast period 2017-2026 and provide readers an unbiased and accurate analysis. Consumer wet wipes manufacturers, stakeholders, and suppliers in the global food & beverage sector can benefit from the analysis offered in this report. This report offers a comprehensive analysis, which can be of interest to leading trade magazines and journals pertaining to consumer wet wipes.

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Consumer wet wipes are skincare products developed for maintaining health of the skin, and comprise properties such as acne prevention, ultraviolet protection, anti-aging, anti-inflammatory, and skin smoothing. A wide range of plant-derived, synthetic oil, and water solution-based wipes are marketed and sold across the globe.

Omnichannel retailing has been a rising trend among industries across different countries. Manufacturers of consumer wet wipes are focusing on the distribution of their products via different physical stores that include convenience stores, hypermarkets, supermarkets, department stores, and pharmacy stores. The online retailing, whose backbone is the internet, is therefore expected to witness proliferation in the foreseeable future, thereby providing a boost to sales of consumer wet wipes worldwide. Convenience and portability associated with packaging of consumer wet wipes are considered to be imperative factors influencing their purchases, as compact packaging, such as travel packs, enhances portability and reduces the overall cost of the product. Growing adoption of specialty wipes is another major trend being witnessed around the world, as these wipes can be utilized by humans as well as for pets such as cats and dogs. Specialty wipes also facilitate use in cleaning cars, and hard surfaces & floors at residential spaces. Key companies producing consumer wet wipes are now introducing wet wipes for use in industrial applications, such as cleaning & protecting hands of workers, machinery and tools, for maintaining hygiene at workplaces.

In terms of value, Europe will continue to dominate the global consumer wet wipes market on the back of improving economic vigor and higher consumer spending on personal care products in the region. This has further created demand for more task-specific, higher value wet wipes in Europe. In addition, the market in Europe is likely to witness introduction of innovative wet wipes in the near future.

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Vendors of cosmetic wipes are increasingly focusing on product enhancements in accordance with stringent government regulations and standards for ensuring safety of utilization. In addition, the market vendors are also concentrating on launching specialized and innovative cosmetic wipes for different skin types. Cosmetic wipes will therefore remain dominant among products in the global consumer wet wipes market.

Modern trade will remain the most lucrative sales channel for consumer wet wipes, trailed by online stores and departmental stores. Consumer wet wipes sales are projected to exhibit the fastest expansion in modern trade through 2026.

Competition Tracking

The competitive environment of the global consumer wet wipes market is intense, with vendors adopting many competitive strategies that include research & development, mergers & acquisitions, and product innovation. The market vendors are also making investments in potential untapped markets in a bid to expand their businesses. In addition, soaring product visibility on social media and digital platforms, along with product portfolio expansion will further assist vendors in gaining a competitive edge in the market. FactMR’s report identifies key players fuelling the market growth, which include Johnson & Johnson, Kimberly-Clark, Unicharm, Hengan, Pigeon Corporation, Burt’s Bees, Farlin Infant Product Corporation, TLC International, Nice-Pak Products, Inc., and Excelcare Products.

Table of Contents

1. Global Economic Outlook

1.1 Global Consumer Goods Market Outlook

2. Global Consumer Wipes Market – Executive Summary

2.1 Global Consumer Wet Wipes Market Opportunity Analysis

2.2. Global Consumer Wet Wipes Market Mega Trends

3. Global Consumer Wipes Market Overview

3.1. Introduction

3.1.1. Global Consumer Wipes Market Taxonomy

3.1.2. Global Consumer Wipes Market Definition

3.2. Global Consumer Wipes Market Size (US$ Mn) and Volume (‘000 Units) and Forecast, 2012-2026

3.2.1. Global Consumer Wipes Market Y-o-Y Growth

3.3. Global Consumer Wipes Market Dynamics

3.4. Global Wipes Market Outlook

3.5. Macro-Economic Factors

3.6. Supply Chain

3.7. Cost Structure

3.8. Porter’s Analysis

3.9. PESTLE Analysis

3.10. Region wise Market Positioning Assessment

3.11. Forecast Factors

3.12. Forecast Scenario

Continued………………………………….

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