Mouthwash Market Size by 2017-2026: Estimated Forecast Based on Industry Development Scenario

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From freshening breath to preventing tooth decay, mouthwash has a variety of uses. As a convenient option to brushing, mouthwash is widely used among consumers on a daily basis. Growing popularity of mouthwash in maintaining great oral health has driven its demand as a consumer good and as a pre-procedural consumable in dentistry. New formulations are being developed to improve the abilities of mouthwash in killing the bacteria and germs inside our mouths effectively. This report, compiled by FactMR, provides in-depth analysis of the global Mouthwash Market for the forecast period 2017-2026, and offers key insights about future market direction.

The scope of FactMR’s report is to analyze the global mouthwash market for the forecast period 2017-2026 and provide readers an unbiased and accurate analysis. Mouthwash manufacturers, stakeholders, and suppliers in the global consumer goods sector can benefit from the analysis offered in this report. This report offers a comprehensive analysis, which can be of interest to leading trade magazines and journals pertaining to mouthwash.

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Growing use of mouthwash, from freshening the breath to preventing tooth decay, continues to drive its demand at a steady pace. Consumers have actively included mouthwash in their daily lifestyles. Manufacturers are aiming at achieving the top brand status by offering mouthwashes that kill highest number of germs and bacteria and help consumers in maintaining great oral health. As more consumers grow conscious about their oral hygiene, the demand for mouthwash will continue to witness an upsurge. According to the recent study published by Fact.MR, the global mouthwash market is pegged to expand at a healthy pace in the years to come.

Cosmetic Mouthwashes to Register High Volume Growth during 2017-2026

The report estimates that in 2018 and beyond, cosmetic mouthwashes will represent top-selling products in the global mouthwash market. By the end of 2026, more than 35% of the overall market volumes will be accounted by sales of cosmetic mouthwashes. The report further estimates that cosmetic mouthwashes will register fastest volume growth at 6.6% CAGR over the forecast period. The demand of therapeutic mouthwashes is projected to dwindle due to low uptake of mouthwash as a pre-procedural consumable in dentistry.

Modern Trade to Represent Largest Sales Channel through 2026

In 2017, more than 60% of mouthwashes sold in the global market were conventional in nature. The demand for conventional mouthwash will continue to gain steady traction, reflecting an estimated 5% CAGR in terms of volume over the forecast period. The report further estimates that modern trade outlets will register highest sales of mouthwashes across the globe. In 2017, approximately 30.4% of mouthwashes were sold globally through modern trade sales channels. By the end of 2026, over 710,000 tons of mouthwashes are expected to be sold through modern trade outlets across the globe.

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Leading manufacturers of mouthwash have been profiled in the report. Companies namely, GlaxoSmithKline plc, Reckitt Benckiser Group plc., Procter & Gamble, 3M Co, Unilever plc, Church & Dwight Co., Inc., Colgate-Palmolive Company, Royal Philips N.V., Henkel AG & Co. KGaA, Kao Corp, Johnson & Johnson, Hawley & Hazel, Amway, Caldwell Consumer Health, Dr. Harold Katz, SUNSTAR, Dentyl Active, Jason Natural, Lotus Brands, and Rowpar Pharmaceuticals are observed as the global leaders in production of mouthwashes. In the future, several market players are expected to be introducing new formulations for improving the ability of their mouthwashes in killing oral germs and bacteria extensively. In addition, multiple companies will be eyeing for extending the cosmetic and therapeutic applications of their mouthwash products.

Table of Contents

  1. Global Economic Outlook

1.1 Global Consumer Goods Market Outlook

  1. Global Mouthwash Market – Executive Summary

2.1. Opportunity Analysis

2.2. Mega Trends

  1. Global Mouthwash Market Overview

3.1. Introduction

3.1.1. Global Mouthwash Market Taxonomy

3.1.2. Global Mouthwash Market Definition

3.2. Global Mouthwash Market Size Value (US$ Mn) and Volume (Tonnes)and Forecast, 2012-2026

3.2.1. Global Mouthwash Market Y-o-Y Growth

3.3. Global Mouthwash Market Dynamics

3.4. Consumer Goods Market Overview

3.4.1. Oral Care Market Overview

3.5. Supply Chain

3.6. Cost Structure

3.7. Regulatory Framework

3.8. Forecast Factors

3.9. Forecast Scenario

3.10. Investment Feasibility Matrix

3.11. Regional Wise Brand Analysis

3.12. Company Wise Brand Mapping

3.13. Company Structure Matrix


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