Waterborne Coatings Industry Overview, Manufacturing Cost, Structure Analysis, Growth Opportunities & Restraints to 2022

Market Insight:

Global Waterborne Coatings Market was around USD 20 million in 2013 and is anticipated to grow substantially owing to infrastructure development in commercial and residential sector. Demand for waterborne coatings was the highest from the global architectural industry for various applications such as floor finishes, wood vanishes, and facade paints.

Growing demand for eco-friendly, non-hazardous and low Volatile Organic Compounds (VOC) are expected to drive demand for these products. Owing to presence of stringent regulations in the U.S. and European region for these products, VOC content is one of the major issue for the manufacturers.

Also, owing to the increasing disposable income in Latin-America, Middle East & Africa, and Asia-Pacific, demand has grown for decorative paints, renovation activities, and construction sector, projecting to drive the market over the forecast period.

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These coatings contain 80% of water with solvents and glycol ether. The market is expected to upsurge moderately owing to its remarkable Superior properties such as non-corrosive, hardness, stain resistant, adhesion, and flexibility of these products compared to its substitutes are an added advantage. Growing market for copiers, fax machines, computers, and printers are also some of the major drivers for the industrial sector.

In cold climatic condition, adhesive properties of the coatings minimize which a major drawback where its substitutes have an advantage. However, the industry players have been focusing in research and development activities to find solution for these. Another factor hampering the growth of the market is excessive foam production, which occurs mainly in manufacturing and transportation of the coatings.

The gradual shift of the automotive manufacturers to shift their production facilities in owing to the availability of cheap but skilled labor towards developing economies of Thailand, China, India, and Indonesia is anticipated to steer growth of the coatings industry.

Resin Insights:

Acrylic resins are the largest coating type consumed in 2014, owing to its wide applications in automotive refinishes, paints, medical devices, sealants, adhesives and architectural market. End-use industries prefer these resins owing to the low cost of production with excellent durability and weatherproof properties.

Polyurethane (PU) resins find a wide range of applications in high-quality finishes in indoor and outdoor coatings. These resins are anticipated to be the fastest growing resin type over the forecast period. The demand for these resins has expanded for end-use industries such as the coil and automotive markets. They are majorly used for developing prototypes for motorsports vehicles, light-weighted vehicles, and formula one cars.

Other resins include epoxy and PVC have shown their demand owing to their properties such as weather resistance, adhesion, and chemical resistance. They have found application in automotive interiors, office machines body, electrical insulations, and industrial finishes.

Application Insight:

The major application of this market includes general industries, automotive OEM, architectural, protective coatings, automotive refinish, and industrial (which includes metal furniture, automotive components, and HVAC). Architectural is the largest application segment and is expected to dominate the industry over the forecast period. Application of coatings in this segment are lacquers and vanishes, for decoration and protection of door and window frames.

Steel and aluminum industries are showing interest in coil coatings, further driving the market globally. Recently the market has been diversified for marine, wood, packaging and general industries as well.

Regional Insights:

Europe has emerged as the largest regional market in 2014 and is anticipated to grow moderately over the forecast period. Increasing demand in this region is particularly for growing demand for the automotive finishes and architectural anticipates.

Owing to rapid constructional development in emerging countries of Asia-Pacific and The Middle East, the market is expected to create lucrative opportunities for the industry participants over the forecast period.

Competitive Market Share Insights:

The global market is highly competitive with many industrial participants in U.S., Europe, Asia-pacific and The Middle East. Key market players are BASF, Axalta, Berger Paints India Ltd, Akzo Nobel NV, The Sherwin-Williams Company, The Valspar Corporation, and Nippon Paint Holdings Company Ltd.

Asian Paints Limited, Hempel A/S, Masco Corporation, Meffert AG Farbwerke, Kansai Paint Co., Ltd., Diamond Vogel, Brillux GmbH & Co, DAW Caparol, Tikkurila Oyj are the other market participants in the industry.

BASF offers the wide range of application including household paints, coil coatings, powder coatings, road marking coatings, architectural finishes, pigment pastes, and paints for vehicles, machinery, & non-ferrous materials.

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Market Segment:

Global Waterborne Coatings Resin Outlook (Volume, Kilo Tons; Revenue, USD Million, 2012 – 2022)
• Acrylic
• Polyurethane (PU)
• Epoxy
• Alkyd
• Polyester
• Polytetrafluoroethylene (PTFE)
• Polyvinylidene Chloride (PVDC)
• Polyvinylidene Floride (PVDF)
• Others

Global Waterborne Coatings Application Outlook (Volume, Kilo Tons; Revenue, USD Million, 2012 – 2022)
• Architectural
• General Industrial
• Automotive OEM
• Metal Packaging
• Protective Coatings
• Automotive Refinish
• Industrial Wood
• Marine
• Coil
• Others

Global Waterborne Coatings Regional Outlook (Volume Kilo Tons; Revenue, USD Million, 2012 – 2022)
• North America
• U.S.
• Europe
• Germany
• France
• UK
• Asia Pacific
• China
• Japan
• India
• Central & South America
• Middle East & Africa

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