Scent Direction in the Industries of Entertainment, Marketing and Wellness

Neuss, Germany, 2019-Jul-20 — /EPR Network/ — Scent communication or scent direction generally refers to infusion of the air. A technique applied for diverse reasons, becoming more and more common. Brands increasingly communicate with scents since science confirmed their positive correlation to mood, customer loyalty and everlasting memory. The wellness and the fitness branch use scents to enhance the air quality and to create an enjoyable atmosphere. Since things that smell like they look are more authentic, scent is being used for wholesome experiences and story telling, too. That means as an extra feature for live communication at events, within exhibitions or at diverse recreation facilities. In fact, for 4D cinemas and technical museums scent-effects are to become a state-of-the-art application.

MAGIC BOX Scent Direction is working on scent-communication for more than 20 years now. The German based company is qualitatively leading in Europe. That includes composing all-natural scent blends and developing technologies for applying the scents individually in all types of ambiances. Motivated by the idea that smelling is the most emotional of our senses and with the ambition that conscious smelling brings a higher quality of life and a broader perceptual experience for all of us.

Main customer segments of this specialized supplier are brands from many branches and various service providers. Such as health centers and public waterparks, amusement parks, science centers and museums. Added by assignments on trade fairs, live events, at the POS, in hotels or retirement homes. Recent projects have been implemented for Siemens Building Technologies, Europa-Park Rust, Cinecittà World Roma, Superfly Air Sports and many spa and health centers.

Press contact

Christopher Müller

cm@muellers-schuh.com

+49 (0) 163 7807 2013