Marketing Resource Management Market Progress & Manufacturer Contribution Highlighted through 2018-2028

Posted on 2019-07-23 by Mark Hub in Industrial // 0 Comments

The purpose of this comprehensive forecast report presented by FactMR is to elaborate the various market projections impacting the global marketing resource management market size during the period through 2018-2028. This assessment delivers high-end statistics concerning market size, growth in trends and revenue share (US& Mn) linked to different geographies and segmentation types. Readers can acquire precise insights about market growth trends along with upcoming opportunities that are expected to reshape the overall structure of the marketing resource management market during the forecast period.

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The marketing resource management (MRM) market is highly fragmented as vendors focus on domestic players. Tier 3 players in the marketing resource management (MRM) market continue to remain focused on small and medium businesses due to cost advantage. The market fragmentation can be gauged from the fact that these tier 3 players account for nearly 80% revenue share of the global marketing resource management (MRM) market. Tier 3 companies are looking to scale up through partnerships with large players. For instance, Allocadia and Percolate initiated a strategic collaboration that was focused on using the expertise of both the companies in terms of content marketing platforms and marketing performance management to deliver a marketing process with better visibility.

Consistently challenged by data silos, businesses are focused on enhancing customer experience. Against this backdrop, marketing resource management (MRM) companies are focusing on strategic acquisitions to gain technological knowhow delivering high quality data-driven business decisions.

In 2017, Aprimo LLC, one of the leader in the marketing resource management (MRM) market acquired ADAM software which delivers a digital asset management software solution. The acquisition will allow Aprimo to offer efficient and integrated marketing operations in terms of production and publication content.
Recently, Broadridge Financial Solutions, Inc., a leading provider of marketing resource management (MRM) solutions acquired ActivePath, an Israeli-based digital technology company to strengthen the Broadridge’s governance and communications businesses.
Bynder, a prominent leader in the marketing resource management (MRM) market has recently announced the acquisition of Webdam, a Shutterstock’s digital asset management business. The acquisition is targeted to deliver scalable and cloud-based digital marketing solutions.

GDPR Compliance Regulates Marketing Resource Management (MRM) Marketplace

Digital marketing has taken a center stage among marketers for brand promotion and maintenance of brand consistency. In the post-GDPR era, the way businesses invest in brand promotion has dramatically changed, particularly the marketing activities that are allocated to the EU. Rather than a burden, GDPR compliance is focused on assisting businesses to establish a customer-centric legal marketing approach. Apart from maintaining status quo through data transparency, a complex marketing approach is involved in establishing a successful customer-centricity. The post-GDPR period is marked by businesses vying to get the hold of their data-driven marketing strategies and vendors in the marketing resource management (MRM) market can leverage this opportunity to deliver efficient and legal marketing automation.

Competitive Landscape

The competitive landscape section offers a dashboard view of leading players in the marketing resource management (MRM) market. Detailed company profiles can be found that deliver product offerings, key business strategies and market shares. Few of the key players profiled in the marketing resource management (MRM) market report include Aprimo, LLC, BrandMuscle, Inc., IBM Corporation, Broadridge Financial Solutions, Inc., Percolate Industries, Inc., SAP SE and Bynder B.V.

Additional Questions Answered

Along with the above-mentioned insights of the marketing resource management (MRM) market, this section covers all the vital facets of the marketing resource management (MRM) market and addresses important questions such as-

What are the strategies of MRM vendors in the marketing resource management (MRM) market to comply with the regulatory framework?
What are the prominent product innovations in the marketing resource management (MRM) market?
Considering the evolving standards of IT infrastructure, what are the emerging tactics of vendors in the marketing resource management (MRM) market?

Research Methodology

The methodology of research carried out during the course of the marketing resource management (MRM) market study is discussed elaborately in this section. The research methodology section also discusses the credible sources used to carry out the primary and secondary research approaches during the market analysis of the marketing resource management (MRM) market.

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About FactMR

FactMR is a fast-growing market research firm that offers the most comprehensive suite of syndicated and customized market research reports. We believe transformative intelligence can educate and inspire businesses to make smarter decisions. We know the limitations of the one-size-fits-all approach; that’s why we publish multi-industry global, regional, and country-specific research reports.

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