Smart Baking Company announces new breakfast option: The Smartmuf’n®

Gluten-free, low-calorie item available now

SANFORD, Fla. 2019-Sep-30 — /EPR Network/ — Sitting in the school drop-off line. Dashing out the door to a meeting. Hitting the locker room after an early morning workout. A nutritious and satisfying breakfast can be tough to find during the morning rush when there are few healthy grab-and-go options.

Smart Baking Company is solving that problem with the launch of its newest product line, the Smartmuf’n®. The chocolate-chip flavored breakfast item is like a muffin top—but it packs a nutritious punch. At just 90 calories, the gluten-free Smartmuf’n® contains a whopping 12 grams of fiber and 9 grams of protein.

“It’s been said that breakfast is the most important meal of the day. We want to make sure it gets off to a healthy and delicious start,” said Smart Baking Company CEO Harvey Heuvel. “The Smartmuf’n® is the perfect alternative to sugary pastries, and it’s more convenient than sitting at the drive-thru.”

The Smartmuf’n® comes frozen and can last up to a year in the freezer. It is manufactured with Smart Baking Company’s signature proprietary mix of natural ingredients in a gluten-free facility. It is also wheat-free, keto- and diabetic-friendly and non-GMO.

The Smartmuf’n® joins a powerful product line up from Smart Baking Company that gives consumers healthy options all day long. The company’s signature Smartcakes® are 38 calories each and are perfect for an after-workout snack or that 2 p.m. feeling. Smart Baking Company’s Smartbuns® are 72 calories each and make healthy, gluten-free meals easy any time.

All of the Smart Baking Company products, including the Smartmuf’n®, are available at Smart Baking Company products are also available on Amazon and at health food retailers across the country and in Canada.

About Smart Baking Company

Smart Baking Company, a pioneer in the health food industry, has broken the code on healthy baking, creating products that go beyond gluten-free. Its Smartcakes® and Smartbuns® are made from a proprietary blend of fiber, protein, water, vitamins and minerals. They are gluten- and wheat-free, low calorie, high fiber, diabetic- and keto-friendly and non-GMO. Smartcakes®, which come in multiple flavors, are the first FDA-approved designation of “healthy cake.” Founded in Sanford, Florida, the company aims to offer customers choices that are truly healthy and fun. Smart Baking Company products are available at health food stores nationwide, as well as on Amazon and online at For more information, visit the website or call 407.915.5519.

Media contact

Will Wellons

Wellons Communications


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