Vitamin & Mineral Premixes Market: Growth Opportunities and Challenges

The market for vitamin & mineral premixes, in terms of value, is estimated at USD 6.93 Billion in 2017 and is projected to reach USD 8.93 Billion by 2022, at a CAGR of 5.2%.

Northbrook, IL, USA, 2019-Nov-27 — /EPR Network/ — The vitamin & mineral premixes market is estimated at USD 6.93 Billion in 2017 and is projected to reach USD 8.93 Billion by 2022, at a CAGR of 5.2% from 2017. In terms of volume, the market is projected to reach 1,615.76 KT by 2022. Vitamin & mineral premixes are dry or liquid custom blends of a wide range of vitamins, minerals, or combinations of vitamins & minerals, which are used in food & beverages, animal feed, healthcare, and personal care applications for enrichment or fortification purposes with an objective of enhancing the nutritional value of the products. The growth of this market is attributed to the growing demand for fortified food & beverage products, the rise in consumption of compound feed, the growing need for food enrichment due to high processing levels of food products, and customized nature & specificity to individual customer requirements.

Vitamin & Mineral Premixes Market

The objectives of this study are:

  • To provide detailed information about the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
  • To analyze the competitive environment of the market
  • To provide the analysis of the research & development spending and funding activities in the market
  • To project the size of the market, in terms of value (USD billion) in the key regions, namely, North America, Europe, Asia Pacific, South America, and the Rest of the World (RoW)
  • To strategically profile the key players and comprehensively analyze their core competencies
  • To analyze the competitive developments mergers, acquisitions, expansions, agreements/joint ventures, collaborations, and new product launches—in the market

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The vitamin & mineral combinations segment accounted for the largest share during the forecast period.

In 2016, on the basis of type, the vitamin & mineral combinations segment accounted for the largest share, in terms of both value and volume. The large market share of vitamin & mineral combinations in various food & feed applications can be attributed to these products being a cost-effective solution to customers and supplying multiple nutrients to humans and animals. Also, one of the factors fueling the growth of this market is the occurrence/prevalence of vitamin & mineral deficiencies and anemia in developing countries. Leading manufacturers are tapping this opportunity and addressing the malnutrition concerns by introducing blends of vitamin and mineral premixes for a wide range of applications.

Healthcare: The fastest-growing application in the vitamin & mineral premixes market.

In 2016, the healthcare segment accounted for the largest share of the vitamin & mineral premixes market, in terms of value, and is projected to grow at the highest CAGR from 2017 to 2022. With the increased occurrence of health problems such as obesity, malnutrition, and weak immune systems and rise in geriatric population, the demand for dietary supplements and products which are high in nutrition has increased. Significant growth in the demand for infant formula products is one of the major factors driving the growth of the vitamin & mineral premixes in the healthcare segment.

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Asia Pacific is projected to be the fastest-growing market for vitamin & mineral premixes.

The demand for food and feed products with specific health benefits is experiencing growth in the Asia Pacific region owing to the changing lifestyles of customers. The major drivers for vitamin & mineral premixes in this region are the growing regional population; rise in disposable incomes; rapid urbanization, especially in China, India, and Japan; and continuous modernization in the food & feed industry. Rising population and changing consumer tastes & preferences for healthy and sustainable lifestyles drive the growth of the vitamin & mineral premixes market.

This report studies marketing and development strategies, along with the product portfolios of leading companies such as DSM (Netherlands), Corbion  (Netherlands), Glanbia (Ireland), Vitablend Nederland (Netherlands), Watson (US), SternVitamin (Germany), The Wright Group (US), Zagro Asia (Singapore), Nutreco (Netherlands), Farbest-Tallman Foods Corporation (US), Burkmann Industries (US), and Bar-Magen (Israel).

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